A blooming opportunity

IN parts of Europe, little girls who sell flowers are called 'Florista'. Living up to its name, Florista, today stands as India's leading chain of floral designing boutiques. The brand, headquartered in Mumbai, started its operations in 2004 and adopted the franchise route in 2008. The brand's specialty lies in designing exquisite flower arrangements that are made from exotic, fresh and beautiful flowers and sourced from across the world, including India. A Florista outlet is operated in both kiosks as well as small-sized formats. A Florista franchisee is provided with complete training on order management, store operations, corporate tie-ups, manpower and event management.

Target territories

With 13 outlets and a marked presence across metros, Florista is all set to expand its horizon across tier-II cities. The brand, by 2014, aims to become the largest player in the online and offline flower gifting space in India with more than 200 outlets, both owned and franchised, across India and over 500 network florists.

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FRANCHISE INFO

Investment: 8-10 lakh

Area: 300 sq.ft in prime residential/commercial area

Location: High Street

Return on Investment (RoI): Over 30 per cent

Expected break-even: Eight months (minimum)

Franchise units: 13

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SMRITI DALVI, CEO, Florista

By 2014, we aim to become the largest player in the online and offline flower gifting space in India with over 200 outlets, both owned and franchised, and over 500 network florists.

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