Adding to the beauty of home and serving the home décor industry's needs for over three decades, Orient Tiles is setting up exclusive stores to build a loyal customer base all over India.
ORIENT Ceramics and Industries Limited (OCIL) is India's leading tile manufacturing company. It has been at the forefront of innovation in home décor since 1977. The company manufactures one of the widest ranges of non-vitrified, vitrified, ultra vitrified and third fired decorative tiles for walls, floors and facades. Orient offers 360° solutions and caters to the needs of customers from all segments. The company has classified its products and offerings into three broad categories and offers solutions to various users through its three distinct brands Orient Tiles, Europa and Stiler.
Orient Ceramics has its own in-house training and development department that imparts dealer salesman training. The company has been franchising since last two years. Presently, OCIL owns four OTB's (Orient Tile Boutiques) in New Delhi, Faridabad, Chandigarh and Kolkata. Orient Tiles has more than 40 exclusive franchised outlets and has tied-up with 4,000 retailers across the country. They display brand's products through shop-in-shop outlets.
The brand is planning to expand pan-India.
Investment: Rs 5-20 lakh
Area: 200-500 sq.ft
Return on Investment (RoI):
Expected break-even: NA
Franchise units: Above 40
VIJAY SHANKAR SHARMA,
CEO, Orient Ceramics & Industries Ltd
Five years from now, the company wants to be among top three tile industries.