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A look at the Indian direct selling scenario shows that it is dominated by overseas players. However, Modicare Ltd has proved that Indian companies, too, have a bright future provided their products and services are genuine. In an interview with Abha Gary
A look at the Indian direct selling scenario shows that it is dominated by overseas players. However, Modicare Ltd has proved that Indian companies, too, have a bright future provided their products and services are genuine. In an interview with Abha Garyali, Manisha Amol, Vice-President, Marketing, Modicare Ltd, shares her success story and future plans.
When was Modicare Ltd established. What motivated you to start the company?
Modicare was started by K K Modi in 1996. This was a platform for anyone who wished to earn an additional income by becoming an independent consultant. It was an opportunity to fulfill dreams by using, sharing and recommending worldclass products to friends and family and thereby earning substantial income. Modicare, primarily, helps women entrepreneurship and empow-erment, which is essential for the upliftment of the society.
How do you see the future of Modicare as a direct selling brand in India?
There is no doubt about our bright future, as we are able to cater to the needs of various kinds of customers. The products are spread across a wide range in nine different categories. It caters to the day-to-day needs of the Indian household. Lucrative products and the business opportunities that we offer ensures better participation of people.
Is it right to call Modicare a perfect example of home-based business?
Yes, it's a perfect example of home-based business. The business is done from the comfort of home with friends, relatives, acquaintances etc. It's a business of trust and duplication. There is no formal education or business acumen needed to start this type of business.
Tell us something about your products and categories.
There are total nine product categories, including, skin care, colour cosmetics, personal care, home care, agricultural products, wellness and nutrition, food and beverage, auto care and laundry products.
Tell us something about your business distributors' profile. Also, what kind of investment is needed?
There is no need of any educational qualification or special acumen. We have all kinds of consultants in our business. There are housewives, professionals, teachers, students, middle income group etc. Total initial investment to start the business is Rs 399.
How does the company support and train its business distributors/ partners. What challenges do they face and how to overcome them?
We have a full-fledged training department to train and support consultants pan-India. They are trained in detail about products and business opportunities. There are workshops and hands-on training with product demonstrations to ensure that all product benefits are clearly understood.
The biggest challenge is to get them to attend these training programmes, as most of them are housewives and they need to take out time and enough motivation to learn about the business and products. Retaining the trained consultants is also a big challenge for all multi-level marketing companies.