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Aug, 09 2011

It's time to treat!

A chain of health, wellness and beauty stores with over 230 stores across India and adding two new stores every week, Guardian Lifecare is built on a strong platform of reliability and service.

THE organised pharma retail chain Guardian Lifecare concentrates on service, value-adds, reliability of medicines and ambience to handle competition. The company follows a strategy to offer customer with genuine medicines under one roof and its loyalty programme offers customers redeemable points. The company follows a strict process of selection to sign up a franchisee. While selecting its franchisees, the focus is on individual's capacity to invest, along with his background and location. Interestingly, all its 35 franchisees are non-pharmacy background individuals and it works fine with the company because of the fact that each one of them bring with them their own individual touch and no baggage. Presently, the company has over 230 stores across India and is adding two new stores every week.

Target territories

The company is following a strategy of adding two new stores every week. Five years from now, Guardian will be evolved into an institution and the management teams and processes will run the company.

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FRANCHISE INFO

Investment: Rs 20 lakh plus

Area: 800- 1300 sq.ft.

Location: NA

Expected break-even: Less than six months

Franchise units: 21

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ASHUTOSH GARG

CMD, Guardian Lifecare Pvt. Limited

I always wished to start something on my own. I started on this entrepreneurial journey at the age of 46 after spending 25 years in the corporate world.

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