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Aug, 09 2011

Brand-EYED

Titan Eye+ has aggressive growth plans to stamp its superiority not only in big cities, but to make its mark in untapped small towns too.

TITAN Eye+ offers a wide range of stylish and contemporary eyewear through exclusive optical stores across the country. Benchmarked against the best in the world, Titan Eye+ offers international quality standards and practices, coupled with various aspects, including transparency in pricing of frames, lenses, sunglasses and a wide range of brands.

Titan Industries has ventured into all its business through the franchise model. Presently, Titan Eye+ runs over 170 exclusive Titan Eye+ stores in over 58 towns. The company has brought a world-class retail experience by introducing touch and browse format, a state-of-the-art optometry clinic and staff trained in association with Shankara Netralaya that ensures free of cost eye testing and most importantly the concept of standard product prices across the country.

Along with a lucrative and proven business model, Titan Eye+ provides world-class optical training to its entire staff.

Target territories

The company expects to have its presence in over 150 towns across the length and breadth of the country.

FRANCHISE INFO

Investment: Depends on type of store

Area: 500-1000 sq.ft

Location: Tier-I, II & III cities across India

Expected break-even: Two years

Franchise units: 80

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S.RAVI KANT,

COO - Eyewear Division,

Titan Industries Ltd.

The eyewear industry in India is estimated between Rs 2,500 and Rs 3,000 crore. The organised sector will contribute to Rs 600 crore.

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