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Aug, 09 2011

Big bucks in book biz

Oxford Bookstore, with its international flavour and a mission to be the best equipped 'base camp' for journeys of mind, is now eyeing to expand pan-India.

SURE your parents must have opened the world of books to you by saying: “A good book on your shelf is a friend that never turns its back on you and remains a friend forever.” Having understood the need for time and love for books, Oxford Bookstore has found its roots in enterprise and vision, state-of-the-art technology and commitment to tradition. The brand commenced business around 80 years ago. In 1995, the store was reinvented as Oxford Bookstore - a gallery that aims to stay ahead of time. Covering a glorious journey, today, the brand is present in metros and tier-II cities pan-India.

An Oxford Bookstore franchise is available in multiple formats. Besides, a new franchisee is provided extensive training, coupled with practical and live experience of running book business in stores itself.

Target territories

For financial year 2011-2012, Oxford Bookstore is planning to open 10 stores mainly in tier-I cities.

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FRANCHISE INFO

Investment: Varies as per format & store size

Area: Standard bookstore+cha bar); junior

(for children from 3-15 years);

Xpress (200-300 sq.ft);

shop-in-shop

Location:

Expected break-even:

28 months

Franchise units: 14

BOX_2

ABHISHEK KUMAR,

Chief Operating Officer, Oxford Bookstore Pvt. Ltd

For financial year 2011-2012 we are planning to open 10 stores mainly in tier-I cities.

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