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Aug, 09 2011

24-carat success story

In order to maintain its dominance in the organised market of jewellery retailing, Tanishq is scaling up fast to cast its spell in every nook and cranny of the country.

THE Tanishq saga began in the early 90s, primarily fuelled by the fabled Tata entrepreneurial spirit and partly forced by circumstance. The Indian jewellery market is very fragmented and branded jewellery is a relatively new concept. Today, Tanishq is India's largest jewellery retailer with pan-India presence. The company has invested in creating a successful brand and has scaled up operations through franchising, providing the franchisees complete assistance in design and setting up stores, staff recruitment, training, merchandising, marketing, promotions and store operations. Tanishq plans to tie-up with franchisees who have passion for retail, customer service, have retail properties in high streets and who are keen on learning and growing with the company.

Currently, Tanishq has 121 stores spread all across India. Marching ahead, the company has plans in the pipeline to take the present count of stores to 150 in India.

Target territories

To have presence in malls and high streets pan-India.

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FRANCHISE INFO

Investment: Rs 10 cr plus

Area: 4,000sq.ft

Location: Major towns

RoI: Excellent

Expected break-even: One year

Franchise units: 100

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V GOVIND RAJ, VP, Integrated Retail Services-Titan Industries Ltd

The brand has been growing at over 35 per cent in the past five years and it will be able to maintain the same level of growth in the next five years.

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