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Sep, 14 2010

A gifted choice

Used for business exposure, corporate gifts help create a brand image of a company, thereby increasing business volume. Gift yourself a great business opportunity by serving customised corporate gifts. How? Become a franchisee.

The corporate gift industry is indeed a gifted one. It’s growing and growing fast. With the upcoming festive season, its demand will further pep up. Corporate gifts range from pens to highlighters, coasters to mugs, shirts to caps, etc. The choices are many, just like the opportunities.

Business potential

Corporate gifts form an integral part of a business’s marketing strategy. They are business-to-business promotional tools, which reward clients, associates and employees. Corporate gifts, more or less, remains a part of the sales promotion industry. Some of the major industries who spend highly on corporate gifts are pharmaceuticals, FMCG and IT. Informing about the industry growth, Debabrata Sarkar, Retail Head, Mohan Impressions Pvt. Ltd, a corporate gifting firm, says, “The size of the corporate gift industry is Rs 6,000 crore, which is not even 20 per cent of its potential. The simple reason is that, nowadays, every single corporate needs gifts and appreciation products for its clients and employees, respectively. Although the market is lacking big players, still it is poised for a quantum growth.”

A complete gifting solution company provides personalised gifts for individuals and corporates. Company like Presto offers personalised awards, mementos, certificates, trophies and other appreciation products. For Presto, nearly 60 per cent of its business comes from corporate.

Anil Kumar Gupta, Managing Director, Sparket Marketing Private Ltd, another gifting solutions company, informs, “We have tie ups with 200 corporates, where we serve clients like Vodafone, Maruti Udyog, Himalaya drugs, HDFC Bank, Eureka Forbes, ITC Limited, Grasim, Coffee Day, Accenture, Acer, Apollo tyres, Club Mahindra and Pantaloons.”

Flip side

The industry is mostly unorganised with very few organised players and is highly competitive in nature. A corporate gifting firm can face major challenges from other substandard products being supplied at cheaper rates in the market by unorganised players.

Franchisability

A franchisee in the corporate gifting industry takes care of local business by handling inquiries of that particular area/city and approaches new customers for orders. With an increasing demand, companies are considering franchising as the right mode of expansion to make their presence felt nationwide. As a franchisee, you will have access to continuous supply of products to be served to the clients.

Presto shares all its technology, expertise and knowledge with the franchisee to grow. Presto provides total hand-holding support to its franchisees, right from the concept to commissioning. Other major support includes site selection, recruitment and training, store design/machine installations, creative and merchandising support, machines maintenance and trouble shooting.

Sparket provides all kind of back-end support to the franchisees, access to all the company designs, existing corporate clients and tie ups with vendors. Sparket charges Rs 2 lakh as franchise fee for non-metros and Rs 5 lakh for metros.

Expansion

Presto plans to increase its franchise network in every metro, tier I and tier II cities of India. By 2011, Presto is eyeing 100 stores. Currently, it is present across five cities with two company-owned and three franchised offices. Sparket is eyeing all metros and state capitals for franchise expansion. The company is also looking at Master Franchisees for nine countries, where it currently export its products. Advising upcoming businessmen, Sarkar says, “Franchise seekers should always put their due diligence in the viability study. Since business services are treated as specialty services also and involve a unique methodology, he must understand the business model thoroughly. At the same time, the profile of the franchisee should match with the kind of business model he is looking for.”

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