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Mar, 01 2009

Franchise India, IFCN tie-up

The International Franchise Consultants Network (IFCN), a multi-national organization formed by franchise consultants and service providers from 11 different countries, has its own IFCN member offices in Brazil, Finland, France, Germany, Greece, Hungary,

The International Franchise Consultants Network (IFCN), a multi-national organization formed by franchise consultants and service providers from 11 different countries, has its own IFCN member offices in Brazil, Finland, France, Germany, Greece, Hungary, Italy, Mexico, Norway, Portugal, Spain, Sweden, and the United Kingdom. The network operates in countries throughout the world through corresponding offices. Thanks to the extensive experience of the franchise consultants cosortium. Every IFCN member offers advisory services to franchise projects and chain`s expansion plans in international markets, services to franchisors and similar networks. IFCN has two main functions: Franchise Consulting and Franchise Recruitment.

Consultancy in franchising

IFCN offers counsel and assistance in international expansion to prospective franchisors, franchisees. It is the philosophy of the IFCN to offer direct and practical advices to solicitors. IFCN wields extensive knowledge and expertise in franchising coupled with contacts across member countries, which facilitate the network to execute specific projects, while also shortcutting potentially expensive learning curves.

The field of expertise includes the following:

  • International expansion strategy,
  • Export organization for franchise network,
  • Extending network - founding of subsidiaries, branches
  • Development and feasibility studies,
  • Market research including research on competitors,
  • Adaptation of business concepts,
  • Advice, assistance in recruitment,
  • Search for franchisors,
  • Introduce and facilitate interaction between solicitors,
  • Financial institutions,
  • Accounts, PR agencies.

Franchisee recruitment

When a franchisor company has focussed on international development and considers to pursue recruitment of franchisees, IFCN can assist with its extensive experience, capabilities and contacts on following aspects:

  • Recruitment of franchisees
  • Requirements of specific countries.

IFCN can both assist and manage the recruitment for client groups

Recruitment of master franchisees

If a franchise company is looking for recruitment of master franchisees, IFCN can yet support you.

  • Define the `best` profile
  • Choose the best - the potential masters
  • Shortlist the preferred candidates
  • Render expertise and guide to shortlisted ones if demanded.

Franchise India, as partner

`Franchise India` has now officially become part of IFCN network of leaders of consultancy in franchise which brings together major players of the world (franchise sector). Franchise India became member of IFCN only when approval granted by IFCN commission. The advantage of Franchise India integrating with IFCN is that this will help Indian entrepreneurs to acquaint with newer commercial models who have notched success in other countries and draw mutual support and sustenance from the group, towards promotion of Indian franchisee market.

India is one of the countries where franchising has recorded a staggering growth. According to Gaurav Marya, President, Franchise India, “Today, you take almost any town in India and in high streets and malls, you`ll find a growing presence of franchised business. So accepting has the Indian public been of franchising, that there is no stopping of franchising being the `wave of future`.” For the Indian franchisors, the future presents considerable expansion opportunities not just in India but in international market too.

International franchisor – showcasing the best

`The Franchise Marketing Awards`, one of the highly coveted accolades, recognizing marketing excellence across the UK industry, have added to their established categories by launching `Best International Marketing Campaign Award`. The award not only showcases the best marketing work of franchisors, but champions the marketing values and principles that make their franchise marketing campaigns the most relevant in their respective markets.

The award will offer the franchisors from around the globe an opportunity to gain worldwide recognition for their superb marketing campaigns taking place on March 20, 2009 in London. The Best International Marketing Campaign is a new category sponsored in part by IFCN, FranFind and UK Trade & Investment and open to international franchisors to recognize the best in franchise marketing campaigns. The judges will be looking for a campaign that has achieved significant visible results appropriate to the national market. Angela Bachfeld, Managing Director of FranFind, a franchise consultancy operating in the UK and Germany – and a founder member of IFCN, states: “In this challenging atmosphere of a global financial crisis, where credit and funding become harder to access, we must all continue to support those franchisors willing to multiply their tried and tested success formula to create new businesses and jobs. We are in a global economy where franchisors who develop the best multipliable concepts and systems are the ones that succeed. It is FranFind`s and IFCN`s job to support franchisors in their global expansion - marketing is at the heart of those efforts – and we are very proud to sponsor these Best International Marketing Campaign Awards.”

In 2009, franchisors from around the world will be competing for the Best International Marketing Campaign Award (BIMC), representing a wide range of industries, from pre-schools to pawn shops, from contract cleaning and real estate management to business consulting, among many others.

International franchisor profiles

Some of the international franchisors nominations in the 2009 for Best International Marketing Campaign Award are:

Laatutakuu – Finland

Laatutakuu (Quality Guarantee in English) is the largest franchising chain in Scandinavia in contract cleaning and real estate management with 240 franchisees and 2000 business-to-business customers in Finland. It is the second largest franchising network in Finland. Laatutakuu was elected to be The Franchisor of the Year 2007 in Finland by Finnish Franchising Association.

EuroKids – India

EuroKids is the leading provider of pre-school education in India; both in the number of pre-schools they operate and the number of students they serve. EuroKids is the first of its kind pre-schools in India with international standards, which aspires to inculcate quality education to kids. With more than 350 franchised pre-schools across India, EuroKids is rapidly gaining popularity as the first and most sought after pre-schools in the country today.

Mail Boxes Etc. - Italy

By understanding their customers` needs and challenges, UPS help people do more while saving time and money. The UPS Store™ and Mail Boxes Etc.® locations offer businesses and consumers a wide range of products and services available in one convenient location. Their range of products and services include: packing, printing and copy services and mail box services among others. Today, MBE is a global network with more than 6,000 locations, serving more than 60 million customers a year. MBE has been consistently rated in Entrepreneur magazine as the #1 Postal and Business

Services franchise for 18 consecutive years. They have joined forces with United Parcel

Service, Inc. (“UPS”) ®, the world`s leading express carrier and largest package delivery service. UPS serves more than 200 countries and territories, and generates annual revenues of more than $42 billion, delivering more than 3.9 billion packages and documents worldwide. MBE Italy was founded in 1992. The master license is operated by Sistema Italia 93 S.p.A. and its managing partner is Paolo Fiorelli. Italy has the largest number of MBE centres operating outside the United States.

Prendamex – Mexico

A group of Mexican investors with great experience in financial Institutions and Pawnshops, formed Prendamex, a Pawn Shop franchise system which started operations in México City, Mexico. Prendamex`s leadership has always had the vision to be the most important Pawnshop concept in the country, aiming at offering competitive services to the public in a modern, safe and friendly environment. Prendamex now has over 600 units all across the country and has become the leader in providing Pawn services in Mexico.

Statoil – Norway

StatoilHydro is an integrated technology-based international energy company primarily focused on upstream oil and gas operations. Headquartered in Norway, it has more than 30 years of experience from the Norwegian continental shelf, pioneering complex offshore projects under the toughest conditions.

Statoil is the largest Norwegian Oil and Gas Company with 2,000 full-service petrol units in Scandinavia almost all operating under the franchise model. Established on October, 2007 following the merger between Statoil and Hydro`s oil and gas activities, it employs about 29,500 employees in 40 countries

Itrim – Sweden

Itrim is a Swedish franchise company with a proven and successful programme for exercise and permanent weight loss. Through a combination of diet, exercise and motivation in the form of personal support and group education we help our customers to achieve and maintain their normal weight over the long term.

Itrim is Sweden`s fastest growing chain within the exercise and weight loss sector and the 11th fastest growing in the country. There are currently 27 Itrim centres around the country and the rate of growth is being maintained with one new centre opening every month.

Expense Reduction Analysts – UK

Expense Reduction Analysts deliver cost management services to organizations of all types and sizes, based around a compelling no-win, no-fee proposition. Expense Reduction Analysts (ERA) was founded in the UK in 1992. Today it is the world`s largest and best-known cost management and procurement consultancy. It is represented in over 20 countries and provides all types of private and public sector organizations with a vital business service dedicated to keeping profits up and costs down. Expense Reduction Analysts, know the easiest way to increase profit is by reducing unnecessary costs. Increasing sales or revenue is simply not as efficient. That`s why they specialise in providing solutions that are proven to generate average savings of 19.7% - across more than 100 different areas of expense. They have consultants in 29 countries on nearly every continent, which are gathering expertise and market knowledge that they can put to work entirely on your behalf. They operate independent of suppliers, agents and outside influences in order to assist you in your cost reduction strategy.

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