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Mar, 01 2009

Education & training sector : Learning pathways

As a consequence of the ongoing recession in global markets, India Inc is forced to review performances in various industries and take appropriate measures to tackle it. With many big organisations already downsizing, cutting costs and delaying manpower r

As a consequence of the ongoing recession in global markets, India Inc is forced to review performances in various industries and take appropriate measures to tackle it. With many big organisations already downsizing, cutting costs and delaying manpower recruitment, more and more people are searching for alternate occupations. And, in their fight against the slowdown, people are now showing interest and seeking to invest in recession-free businesses.

The slowdown has least affected the franchise industry and, therefore, entrepreneurs are now turning towards the franchise market. Out of all the businesses available in the franchise sector, the education and training sector, besides being profitable, is one such business where investment is almost risk-free and profits start accruing within three months to two years.

According to CLSA estimates, the total size of India`s private education market could reach $ 70 billion by 2012, with an 11 per cent increase in the volume and penetration of education. Education today is not merely confined to school education of yore but it has traversed to a multidimensional form of numerous vocational and professional streams. At every level, business opportunity is being dug out. The education industry has begun to flourish. Playschools, high-schools, university level colleges, test preparation schools, aviation schools, health and beauty schools, telecom services, information technology, spoken English institutes and a host of other vocational and professional course providers have begun to jostle to capture the upcoming education market in the country, and reap the high returns. The wave of entrepreneurial activity is now set to capture the education industry. Apart from indigenous entrepreneurs, international players too are eyeing the Indian market.

Franchising in education industry has made inroads. With enhanced growth and usage of back-end technology, the education sector can encourage individual franchisees to reshape the unorganised way of teaching into an organised one. This would only happen if they endeavour to invest their money in the right way forward. Franchising in education shall indeed prove to be a windfall, and the business shall grow manifold.

In the following pages, we have featured various franchise companies in the education and training industry that are categorised into three sections, starting from core education to supplementary, followed by vocational education, who offer a vast array of franchise opportunities in the education and training sector.


Foundation for quality learning

Schools are widely known as institutions of learning that impart quality education for the overall growth and development of children of all age groups. Core education system can be categorised into primary and secondary education. Primary or elementary education is basically the first stage of compulsory education, whereas, secondary education is considered as of final stage.

Playschool or pre-school or kindergarten is meant for tiny-tots between the age-group of one-and-a-half to five years, primary schools for 5 -12 years, high schools for 11 – 15 years and senior secondary for 16 – 18 years. With a hunger for better today and tomorrow on rise, parents today, consciously hunt for the best educational institutes to impart to their children the best quality education to secure their future.


ABC Montessori

An American Alliance, the ABC Montessori is an ISO certified unit which is a part of over Rs 10 crore GCS Group which has experience in franchising since 1994, and is proud of its over 100 successful franchise networks in education sector. The company offers complete solutions and guidance to set-up, adopt and replicate internationally operational successful models for Montessori Day-care, Pre-school and Teacher Training Institutes. The company offers support to the franchisees, start from providing the interior decor standards, guidance in recruitment of staff to establishing Montessori prepared environment. The day-wise curriculum and training to teachers is imparted on monthly basis.

Currently, ABC Montessori is already dominating across 52 countries in six continents. The company plans to open 50 plus institutes by the end of 2009 and are also looking at international ventures in Sri Lanka and Nepal in another two years.


Known as a unique pre-school and day-care care provider, Brainworks Star Kids creative learning was established in May 2008 by Kangaroo Kids and Better Value brands. Started with 14 company owned outlets in Western India, Brainworks launched its franchising drive in October 2008, and will be launching franchisees in Delhi, Jaipur and Agra soon.

The company`s growth strategy is to grow through a prudent mix of company-owned centres as well as through franchising. It plans to offer franchisees a significant value by providing them not just pre-school or day-care curriculum but also merchandising opportunities through Brainworks books. Brainworks believes in providing a holistic training and support in every area – marketing, recruitment, training, centre administration, setting up school and ongoing operational support for the franchisees.

Aspire Super Kidz

Aspire Super Kidz is a division of seven years young Aspire Learning Company Pvt ltd, with Chennai as its headquarters. While the Aspire Learning Company was successfully catering to the student community who were aspiring to join the professional courses such as IIT/AIEEE/Engineering and medical entrance examinations, the Superkidz division was born silently four years ago. Today, the company has presence in Bangalore, Mumbai, Ahmedabad, and Delhi apart from Chennai. As it is not easy to reach each and every mother directly, it has been able to do it successfully through its franchisees. At present, Superkidz has around 30 centres in India. Aspire Super Kidz intends to appoint another 70 in India and at least 20 in other countries by March 2010.


Founded by alumni of Harvard University, INSEAD, IIT and XLRI, the iDiscoveri team includes a family of scholars and practitioners who are drawn from disciplines of cognitive and social psychology, education, and management sciences. idiscoveri is a learning, teaching and research organisation that works on making learning more experiential, meaningful and fun. Its curriculum focuses on self-discovery, and guides people towards realising their full potential by unleashing their minds.

By providing an experiential learning environment with equal emphasis on intellectual and emotional growth, it asserts that learners will discover their true passion. The company provides training to franchisees through instruction leadership and mentors training program.

High Schools

Podar Education Network

Part of an 81-year tradition of education, the Podar education group, has been successfully imparting education since the last eight decades and runs schools of all Indian and international boards. It also runs government aided schools and senior secondary courses. In 2000, Podar Education Network started franchising its preschool Podar Jumbo Kids program. Franchising helped the company to expand all over India and the network of its schools multiplied over night. It also brought like-minded stake holders into the company and helped them to enter different segments related to preschools, which so far were unexplored by the company, like teacher training colleges, daycare, after school programs, mother-child programs, brain enhancement activities for children, English courses etc. Podar Education Network also offers master franchise of all its brands.

Shemrock Schools

Started in 1989 by the renowned and award-winning educationists, Dr. B. Arora and Dr. D.R Arora with more than 100 branches nationwide, Shemrock schools are now one of the leaders in kindergarten education in India. Shemrock has been franchising since 1994. By this year-end, Shemrock is targeting another 50 branches. The company is also entering the k-12 school segment under the brand – Shemford, and aims to launch five schools in April 2010. The company plans to grow more aggressively and hopes to achieve the target of 500 branches in five years.

To train the franchisees, the company gives day-to-day operational support, academic support, assistance in recruitment and training of teachers, marketing advertisement support, system and quality control to retain them for a long term.

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