Woman power

What was once a business world for but a few women, has today translated into much more than just a trend. There never has been a better time for women in franchising business than it is today. According to statistics available, in the next five years there would be at least 50,000 franchises in the Indian market creating employment for over 5 lakh persons.

Opportunities for women are getting broader and larger in the business world. No longer consigned to household work, women, instead, are amplifying their footprints in the world of franchising business where it is just a matter of understanding the important role they can play in business when the doors of opportunities are opened up for them.

Women today walk the corridors of top managerial and professional positions, earning more than their earlier generation with increased buying power and influence over purchase decisions. Along with it have come more independence and a significant increase in disposable income.

Though opportunities abound for women, it takes a great deal of motivation, ambition, optimism, and planning to make a business work. Women wanting to break into the business world should seek business opportunities which are more women-oriented and feminine in nature. Women are good at multi-tasking and understanding the needs of the customers. Categories that can be best suited for women are service-related which includes, hair-cutting and beauty salons, fashion, food, health and fitness, beauty salons and spas, jewellery, home decor, and education.

This special issue on women entrepreneur details the opportunities available in the market and the extent to which women can become successful businesspersons.

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