The ground is ripe and the conditions congenial for the global brands to set a foothold in the booming Indian franchise market. The open economy, the 9 per cent GDP, the stable democracy, the emerging educated, brand conscious middleclass with deeper pock
Company-owned outlets and franchised ones work on different concepts or models. Identifying advantages and disadvantages for each of the models is relevant in today`s retail scenario dominantly characterised by fast-expanding of retail cos. Discerning inv
If you want to run your own franchised business, there is little point in going ahead until you have read enough about the business to make an informed decision. The advice is to read and absorb all you need to know about franchising, the franchisor and t
In the real estate industry franchising is prevalent, particularly in hotel and residential brokerage sectors in the western counties. There are over one million realtors world-wide of which approximately one third work for franchised residential brokerag
When it comes to fashion, it`s not just about smart clothing, it`s about grooming your personality as a whole. The Indian fashion industry is largely dominated by the small-scale unorganised sector. However, well-known Indian fashion designers are beginni
In today`s world of tough competition a company has to devise effective ways to stimulate sales and boost visibility of the brand. There are several ways of doing this. One of them is through franchising. Opening of identical stores is another to achieve
Mobile phones today have moved beyond their fundamental role of communication and graduated to becoming an extension of the persona of the user. It has grown as a status symbol among the users now. India today is witnessing an era when people buy mobile p
I am a fresh MBA graduate. Is it possible for me to start a franchised business or will my inexperience be an obstacle in becoming a successful franchisee?
