INNOVATE or fall behind. This is a simple truth for our society and our country. Capacity to grow India`s economy depends on the quality of its human ability. Acquiring generating and exploiting knowledge of its people are key determinants for the success
INNOVATE or fall behind. This is a simple truth for our society and our country. Capacity to grow India`s economy depends on the quality of its human ability. Acquiring generating and exploiting knowledge of its people are key determinants for the success of any country.
This clearly indicates that people must exhibit a commitment for life long learning. Life long learning in turn requires a learner centered model. This is the bottom line of the knowledge-based economy and it places new demands on the society as a whole.
“If the early foundations are not properly mastered, it will serve little purpose to develop a learning society that targets adults,”(OECD 1996)(Organization for Economic Co-operation and Development)
It is with the above premise that ZILS (Zee Interactive Learning Systems) ventured into pre-primary education, primarily to meet the social obligation to proliferate this whole concept of building a firm foundation for life-long learning is in giving the best start to children in their early years.
Arun K Khetan, CEO, Zee Network Education Group is the brain and driving force behind this concept of supporting universal early childhood education and making it an integral part of learning system, so that all children develop the skills they need to become lifelong learners. The spine of his philosophy which characterises the quality of early childhood education and care, provided by KIDZEE is governed by two principles which are indispensable in any successful strategy for life-long learning “The best possible start in life” and “The ramp to women`s equality and economic independence”.
The best possible start in life: The early period of brain development is critical to the well being of every child, most of the brain cells are formed before birth and the cells make most of their connections with other cells during the first three four years of life, and early experience is very critical to brain development, if deprived of experiences then some necessary connections do not happen, In this way early childhood education plays a key role in subsequent stages.
The ramp that provides equal opportunity for women to learn and earn: Access to reliable ECE is essential for adults especially for women, as they are able to actively participate in this life long Learning and Earning…as it offers tremendous support for employment to occur as early childhood educators and as mothers when they are rearing young children. “Evidence indicates that poor access to ECCE is one key factor that prevents women from participating in training or education (KPMG 1999)”. This is overcome due to the coherent approach taken by KIDZEE with the help of affordable reliable childcare centres. Nurturing entrepreneurship in education, which resulted in a mutually beneficial partnership.
Under the dynamic leadership of Arun Khetan and his commitment to early childhood education KIDZEE has been able to increase the number of preschools to 700+ across the country spread over 265 cities and towns since its inception in 2003. KIDZEE has left its mark beyond the shores of India in UAE, Kuwait, Nepal and Bangladesh.
It is with pride we say that KIDZEE`s commitment to provide children with the best possible start in life has been acknowledged by the franchising world in the form of the Best Franchisor Award in the pre-school category for the last three consecutive years by Franchise India Holdings Limited. KIDZEE was nominated for International Franchisor of the Year 2006 by Franchising & Licensing Association (FLA), Singapore.
Arun Khetan`s mission and vision for KIDZEE is based on the following principles:
v Early childhood learning must be delivered through programmes of the highest quality.
KIDZEE has a complete Pre-school curriculum for children, filled with developmentally appropriate hands on learning experiences in Maths, Science, Language Arts, Movement, Music and Social Activities designed by experienced Professional Childhood educators. The curriculum is flexible, easy to use and is enhanced by well-designed toys, play and learning equipment at KIDZEE, encourage children to learn while they play and to collaborate and help each other.
v Timely, targeted interventions improve the life chances of all children, particularly those who are potentially vulnerable and at risk.
Arun Khetan firmly believes in taking a holistic approach through sincere efforts to integrate differently abled children who are generally bypassed by society at large, primarily due to the lack of awareness in parents and teachers. With this thought he introduced the CBAR (Child Behavior Assessment Report). This is premised with the idea, that early intervention can provide a developmental headstart, that improves the life chances of individuals through childhood into adult life.
v Services must be delivered in an integrated way to make the whole system work for every child.
Appropriate systems and processes along with specific procedures have been laid down and communicated to the Business Partners, who record each Student`s progress and monitor it against their potential. Business Partners and centre co-ordinators see to it that parents are regularly informed of the progress and are encouraged to become active participants in the three-way partnership of parents, school and child.
v Collaborative, planned transitions and pathways through early childhood assist young children to move confidently and successfully to the next stage of learning.
The aim of curriculum recognizes the wide range of interest, skills and abilities of individual students and provides activities through the play way method relevant to their needs. A panel of experts to ensure its relevance in the emerging society regularly reviews the school curriculum.
v Early childhood educators must build strong partnerships with parents and caregivers to promote the well being of young children.
We help parents and caregivers identify pathways beyond the early years for the next phase of their children`s learning and development. We guide parents with a bridge course to help them with the transition of their children from Preschool to Formal School.
KIDZEE shares and helps Business Partners celebrate achievement within a well ordered and caring environment by conducting relevant competitions for the children, like fancy dress competition, healthy baby contest. This motivates the teachers and the parents in the tri polar approach in the development of the child. KIDZEE arranges competitions for teachers to bring out their best teaching methodology e.g. CLICKMASTERZ.
A day at KIDZEE …
Behind every child who likes to learn there are adults who love to teach.
What is an ideal learning environment?
It needs to be secure, stimulating, creative and clearly defined. Our Early Childhood Programme is “ideal” in action. Our class size for instance assures individualised attention as well as kid sized challenges.
Making children feel at home with learning is the first step. From the start we encourage children to make learning a hands on experience.
It is important for children to stretch their wings on their own as well as fly in formation with their peers, so the ideal KIDZEE day is designed into a mix of small and large group activities as well as a large block of individual choice time.
Programmes: Child sized schedules and play based curricula.
Language Development: The focus is on developing basic communication skills and establishing confidence and enthusiasm for a world language. Language is taught through songs, games, art and conversation followed by story time.
Mathematics and Number work: Beginning math is as practical as play itself, not only does it include strategies like counting and number recognition but also many activities that children first encounter as games and sorting, seriations, matching, classification etc….
Science: Questions! Ouestions!! Questions!!! Inquiry and Discovery really begin with questions and we encourage them to ask questions, and their little world, will be awakened with the wonders of science. Hands on experience followed by simple experiments sets them on the trail of exploration.
Music: Music is alive in more ways than one, singing songs and rhymes in English and all the regional languages. We have cut 3 Rhyme CDs and 4-5 Rhyme books including regional languages, to guide and encourage parents and teachers.
Art: Early childhood art is a creative colourful and joyful programme. Our emphasis is on doing, children experience various media and are given the opportunity to create art in many forms: Drawing, painting, block printing, etc….
Physical education: Gets every child moving, from simple exercises to Yoga, practicing to develop their large motor skills and small motor skills, they aerobise to their favorite songs, with many body movements, they develop coordination and cooperation.
Little Chefs at work explore the world of fireless cooking activities through which they learn the concepts of soft hard etc…
Library: Our Franchise system has provided the schools with a rich resource in the form of books, they have a well-stocked library, the children participate in read aloud Programmes and also have story telling sessions…
Field Trips and picnics are an integral part of the learning experience; a well planned out curriculum complimented with relevant outdoor visits enhances the learning.
Clear thinking, independence, compassion, and Responsible citizenship. We work closely with the franchisees, parents and teachers towards developing each of these desirable traits in every child. Love of learning always begins with a secure nurturing environment, we envisage creating it with leaving no stone unturned in that endeavor.
Keeping children meaningfully occupied is a key concern for all educators. Pre- school is the time when learning needs to happen through fun and play, KIDZEE is into composition of nursery rhymes CDs. From the time babies are born they naturally respond to the sound of music and rhythmic activities.
Children`s learning is significantly enhanced when they are exposed to songs and rhymes from early childhood. Keeping this in mind, KIDZEE complied and developed a selection of rhymes covering a vast range and variety of topics. KIDZEE as of now has composed two English (Sing & Shake and Doodle Diddle) CDs, one Hindi (Geeto Ki Gaadi) CD and one Bengali rhyme CD. These rhymes will help children in relating to and understanding their environment.
Future Plans
During last few years, ZILS has successfully diversified its portfolio of services/products in the Kids domain.
With significant and defining growth in the preprimary segment product - Kidzee, the forward/backward integration into the care segment “Kidzcare”, and schooling domain “ Kidzee High” was a natural extension of its existing competencies into more niche segment with far reaching impact on the company`s strategic presence in this domain which is certainly going to be felt for long as a defining move in this segment in the country. The move was further precipitated by the urge of existing franchises, existing parents and corporate feedback that viewed our plans and saw this facility as a much-awaited break from yet another common `parking lot` available down the lane.
With virtually negligible branded players in this domain and without professional corporate governance, ZILS has taken this opportunity unto itself to create high benchmark in this emerging segment so as to ensure that the quality & delivery mechanisms are in place, model state-ofthe-art centers are established, customer delight is created and at the same time franchiser - franchise profitability is not compromised with. In a nutshell, justice is required to be done to the franchising system for its further proliferation, which is still in a nascent phase in our country. This is only possible with an organization having sound experience and expertise in franchising business.
The success of KIDZEE has prompted ZILS to venture into KIDZCARE and KIDZEE HIGH.
KIDZCARE - State of the art premium Childcare center that has world-class facility & infrastructure. Since the launch of KIDZCARE through the franchising route in 2006, ZILS has set up about six centers in New Delhi, Bangalore, Hyderabad and Kolkat, and by March 2008, it is planning to set up about 30 new centers across India. KIDZCARE has been surveyed and included by IPS World Wide, Australia in its Childcare database for India.. www.kidzcareonline.com
KIDZEE HIGH - The formal school, currently following the CBSE curriculum, poised to take on the international curriculum like IGCSE and IB. We have formats of Day School, Extended Day, Weekend Offs & Boarding Schools. Eight operational schools in the current academic session and Ten Schools ready to commence in the coming academic session. www.kidzeehigh.com
To strengthen the recent foray into Schools with Kidzee High and to set the pace for future growth through e tutoring & e learning, ZILS has ventured into a comprehensive on line resource www.schoolsahead.com. The portal addresses the needs of the stakeholders of School Student, Parent & Teacher.
It is with pride we say that today Kidzee has ushered in a paradigm shift in early childhood education, which has transcended into a movement of great importance in building the nation`s future.
Facts, figures, and return on investment are the language which business understands, it is time for our business to step up and our voices to be heard that investing in children provide the best returns for our future.
Why don`t you join this force as a franchisee, to further the cause from door to door across the country which will provide you the right platform to realize your aspirations and share the benefits of prosperity for self and the nation by investing time and money in providing a head start for children…Our future.
For further details visit www.kidzee.com
E-mail - kidzee@zils.esselgroup.com
Franchisees speak…
Ms. Alka Khare - KIDZEE, Bangalore
“Working in KIDZEE is like the happy hours for me and I enjoy them a lot. Today KIDZEE Bangalore has a name, only because of the support from my Teachers, staff members, all my dear students and their very co-operative parents, the KIDZEE employees are always there to support and encourage me by providing all help that is required. Even after my contract is through, I would like to be with KIDZEE and be a part of their growth.”
Ms. Gurleen Kaur - KIDZEE, Mumbai
“As it is the best business of all since we are dealing with small children who are the future of the world so we teach them many things and also do learn many things from them. KIDZEE is an ideal business line for women as it deals with small children, who require a motherly touch which is gods gift to a woman.”
Ms. Pratima Tripathi - KIDZEE, Lucknow
“It is a very safe and dignified business especially for women. It also gives women a golden opportunity to show their skill and gives them a platform to prove their potential. Last but not the least the franchisee has to be the mother of all the children and also of the safe, that in itself is a big award for a woman.”
Ms. Mangla Sahni - KIDZEE, Delhi
“KIDZEE, is now considered as one of the most beautiful and professionally managed institutes where parents have tremendous confidence in the systems and teaching processes. A play school where the force is the passion and affection of its staff towards children, lot of warmth, a strong commitment to help kids to blossom. As we offer all and stand strongly committed, we are on `HIGH WAY` in no time. Our aim is to provide grater value to stay… a cut above the rest.”
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