Global fast food chain McDonald's is considering a franchise model for its north India operations by 2008 for a deeper penetration into the country's growing food and beverages market.
McDonald's has 61 outlets in north India that are run as 50:50 joint venture between McDonald's International and Connaught Plaza Restaurants. McDonald's plans to open another 25 joints this year and to invest Rs 400 crore over the next three years, in order to increase its presence in smaller towns and cities, doubling its sales every three years.
The company is likely to recruit 1,500 freshers from the Indian Institute of Hotel Management of the Livelihood Advancement Business School, the flagship programme of Dr Reddy's Foundation.
Besides opening 25 new hubs of McDelivery concept in cities such as Pune, Hyderabad, Bangalore and Gujarat it is also setting up 15 new McDonald's kiosks for takeover of food products, by next year. The company is also planning to introduce the McCafes concept in India by the end of the year.
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