French luxury label, Christian Dior Couture is converting its franchisee into a subsidiary, which will allow it to invest in retail space, manpower, training and store operations.
French luxury label, Christian Dior Couture is converting its franchisee into a subsidiary, which will allow it to invest in retail space, manpower, training and store operations. Until now, it was the Indian franchisee, the Khotes, who were investing money behind the brand. CDC's plans comes a year after its parent company Louis Vuitton Malletier (LVM), converted its trading arm into its own company to retail Louis Vuitton range of goods. While LVM did it by picking 51 per cent in Mumbai's LV Trading, CDC is doing so by converting Christian Dior Trading India Private Limited (CDTIPL), owned by two resident Indians, into its own company. Further, it plans to invest Rs 20 crore in five years and create opportunities for exports to its worldwide network of stores.
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