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Jun, 01 2007

Arvind Brands re-launches Flying Machine brand

Arvind Brands announced the re-launch of their 'iconic' jeans wear brand 'Flying Machine' along with new style format stores. In Bangalore, four stores have been opened while a fifth one is coming up soon.

Arvind Brands announced the re-launch of their 'iconic' jeans wear brand 'Flying Machine' along with new style format stores. In Bangalore, four stores have been opened while a fifth one is coming up soon. Twenty such retail 'Fusion stores' - some run by company and others operated by franchisees - are expected to come up across the country in very near future. Going by the norms of recent times, the re-launch focuses on the nation's young generation. To strike a foreign, modern and chic chord in the heart of customers, new FM products will be designed in collaboration with a young Italian designer Chicco who has worked with international brands like 'Replay' and 'Evisu'. The company plans to be present in all the new malls in Bangalore and other major cities. The initial fifty stores will be in major cities. Agra, Jaipur, Lucknow are some of the exceptions, because they have new malls coming up.

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