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Dec, 01 2007

Learn from the masters – V Dunkin` Donuts

Dunkin` Donuts, providing coffee, bagels, donuts and other baked foods, claims to be the world`s largest coffee and baked goods chain, serving 2.7 million customers per day at over 7,000 stores globally which includes approximately 5,300 Dunkin` Donuts lo

With more than 6,000 shops worldwide, Dunkin` Donuts is the largest chain providing its customers with high quality coffee, bagels, donuts and other baked foods since 1950.

It all started in 1946 when William Rosenberg founded Industrial Luncheon Services, a company that delivered meals and coffee break snacks to customers in the outskirts of Boston, Massachusetts, with an investment of $ 5,000. Within a few years his business saw success and Rosenberg soon followed by opening up his first coffee and donut shop called 'The Open Kettle'. In 1950 he opened the first store known as `Dunkin Donuts`, which is still standing today at 543 Southern Artery in Quincy, Massachusetts.

Dunkin` Donuts claims to be the world`s largest coffee and baked goods chain, serving 2.7 million customers per day at over 7,000 stores globally which includes approximately 5,300 Dunkin' Donuts locations in 34 states throughout the US.

In the year 1990 Dunkin' Donuts was purchased Allied Domecq which has brands like Togo`s and Baskin-Robbins under its belt. In December 2005 Allied Domecq decided to sell a few shares of the brand to a consortium of three private equity firms, Bain Capital Partners, the Carlyle Group and Thomas H. Lee Partners.

International presences

Dunkin' began franchise operations in 1968 when William and Arleen Adie opened the first franchised Dunkin` Donuts in Chelmsford, MA. Currently there are 5,505 Dunkin` Donuts franchises in the US, 79 in Canada, and 1,856 rest of the world. Other countries include, Aruba, Bahamas, Brazil, Bulgaria, Canada, Chile, Colombia, Ecuador, Germany, Guam Greece, Honduras, Indonesia, Korea, Lebanon, Malaysia, Mexico, New Zealand, Pakistan, Panama, Peru, Philippines, Puerto Rico, Qatar, Saudi Arabia, Spain, Thailand, Turkey, United States, UAE, USA

Its franchise system

One of the officials from Dunkin` Donuts says that Dunkin` Donuts is proud to be in a league of top 10 franchises in the world. People`s love for the brand is driving the company to launch restaurants in new places with the help of local partners.

Eligibility for franchisee: Eligible Dunkin` Donuts franchise candidates must meet the following qualifications to be considered for a franchise opportunity:

• The desire and resources to purchase a development opportunity of five or more Dunkin` Donuts restaurants

• Passion for and dedication to operations excellence

• Clear understanding of the real estate development process particularly as it relates to the markets that they are developing

• Ability to create and manage an organisation that effectively recruits, trains, retains, and motivates people

• Adequate capitalisation to meet an aggressive development schedule

• Strong desire to build incremental income through constructing and operating five or more restaurants;

• Ability to deliver a superlative customer experience while maintaining a dedication to Dunkin` Donuts core values of honesty, transparency, humility, integrity, respect, fairness, and responsibility, and ideally

• Understanding of the local culture and local market.

Capital requirement: Capital is required according to the need of the market and population. If investing in the development opportunity for Dunkin` Donuts restaurant franchises, the minimum liquid asset $ 750K and a net worth of $ 1.5 million is required with commitment to develop a portfolio of at least five restaurants.

Training and support: Dunkin` Donuts provides franchisees with a level of support that is among the best in the Quick Service Restaurant (QSR) industry worldwide. Dunkin` Donuts help its franchisees at both the field and corporate levels. Dunkin` Donuts has proven expertise in providing practical solutions for franchisees. The company offers complete assistance to its franchisee that ranges from site selection to training of staffs which help you in foster your business. Dunkin` Donuts franchisee receive comprehensive information from dedicated company experts who are always ready to assist you.

Reason for its success

Dunkin' Donuts was founded on a commitment to serve quality coffee and baked foods since its beginnings in 1950. In fact, Dunkin` Donuts is still using the original proprietary coffee blend recipe established by its founder Bill Rosenberg. Part of this commitment includes giving back to the communities in which team members, franchisees and customers live and work. Dunkin` Donuts outlets offer a various variety of coffee and baked foods that are made with a wide assortment of top quality. Dunkin` Donuts uses 100 per cent Arabica coffee beans and has its own coffee specifications, which are recognised by the industry as a superior grade of coffee. Based on Dunkin` Donuts Quality (DDQ) specifications, coffee is milled and processed specifically for the company. Extra care has been taken to serve fresh coffee and baked foods to the consumer which is monitored regularly by team of experts. Commenting on this vice president, communication, Mrs Margery Myers, says, “We are dedicated to provide delicious beverages and snacks to our consumers and we go to great lengths to ensure only the finest ingredients are used in our recipes, including our world famous espresso beverage.” Dunkin` Donuts also involves itself in number of social services under its parent company Allied Domecq. Promotional activities like New York Giant, Eagles 75 Season, Ski slope Showdown, and Win coffee for a year helped Dunkin` Donuts to establish its name as a brand worldwide.

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