Victorinox targets youth as franchisee, plans 6-7 outlets

Victorinox, makers of the legendary Swiss Army knife, has recently setup its subsidiary in India. Besides Mumbai, Victorinox India's country headquarter, the company has offices in Bangalore and Delhi at present. In India, Victorinox has authorised shop-in-shop and franchisee showrooms. At present they have seven authorised franchisee showrooms and several shop-in-shops in all the major cities like Bangalore, Hyderabad, Pune, Mumbai, Delhi, and Chennai. The company plans to open 6 to 7 more franchisee showrooms by mid 2008 and continue the shop-in-shop concept.

The upcoming franchisee showrooms would be approximately 500-700 sq.ft each. Victorinox is mainly targeting the youth segment and while selecting the franchisees, it would keep this factor in mind. The total investment that Victorinox is expecting to shower, would entirely depend on the size of the showroom, which caters to an approximate amount of Rs 25 to 30 lakh. However, Victorinox plans to continue the shop-in-shop concept and is expecting 25- 30 more to come on the board this financial year.

India has always been one of the best locations to engage in outdoor adventurous activities and this is the potential that Victorinox see, as it is one of the most used outdoor equipment

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