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Apr, 01 2007

Aditya Birla Group ready for retail rollout

The Aditya Birla Group has planned its retail rollout at an estimated cost of Rs 150 billion, making it the second largest investment in the retail industry after Reliance Retail's investment of Rs 250 billion earlier this year.

The Birlas plan to start operation by mid 2007, opening 6,000 stores in three years eventually and will be focusing on the food and grocery segment for half of its revenue. Lifestyle segments will account for approximately 22 per cent and the balance will be from all other segments.

The Birla Group plans to set up retail stores in a similar manner to how Reliance is doing, by not entering into any tie-up with a foreign partner, following a carpet-bombing approach to opening stores in a variety of formats such as neighborhood convenience stores, supermarkets and hypermarkets and also on its focus on food and grocery

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