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Walt Disney launched its first merchandise store in Delhi to sell its branded kids products after its tie-up w7ith master franchising group, Devyani International Ltd (DIL).
Through a licensing agreement with DIL, the global entertainment major plans to invest Rs 150 crore for setting up 300 such Disney Stores in the next five years across the country of which the first 22 outlets would become operative in the current year itself.
The Disney Stores will sell products like stationery in the price range of Rs 25 to Rs 900, targeting mostly children in the age group of 3 to 10 years. Besides the big cities, stores would be opened in Tier II cities like Ludhiana, Jalandhar and Amritsar, Jaipur said.