Pepe Jeans to bring in its latest range
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May, 01 2006

Pepe Jeans to bring in its latest range

Pepe Jeans (India) has firmed up plans to bring its innerwear, timewear and fragrance range to India through a licencing arrangement. They are open to partnerships with other companies who can help them leverage this business opportunity. With a 25 per ce

Pepe Jeans London (PJL) Clothing has 51 exclusive stores, 75 large-format store locations and 2,000 multi-brand outlets in India. The company plans to expand its retail footprint by doubling the number of its exclusive stores and a higher market penetration in the next two years. With investment between Rs 30 lakh to Rs 1 crore per standalone store, Pepe will add another 50 such stores in the country by 2008. While the company's growth in India is led by the Western region followed by South, North and East, the southern region has emerged as its fastest-growing market. Pepe has 16 concept stores in the four southern states. Currently, the company's accessories division including bags, belts, caps and wallets contributes a mere 5 per cent in value terms to its total turnover.

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