Reebok India is carrying forward its aggressive policy to expand its market share in India by opening exclusive large format stores that will increase visibility of the brand.
According to Subhinder Singh Prem, managing director of Reebok India, the large format stores allow the company to showcase the entire collection together. Reebok plans to have 600 exclusive stores across India by 2007. Currently, the company has 375 standalone stores, which it is planning to increase to 1,100 stores by 2010. An estimated 30% of stores are currently located in Tier-II cities.
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