Video & Podcast

No more mass markets in Retail

Oct 30, 2015

During a panel discussion held at the Indian Retail and eRetail Congress 2015 organised by Franchise India, Abhishek Sharma, CMO, GOQii spoke on the emerging segmentation trends in millennials. He said how a brand interacts with its consumers is very important today and the best endorser for a brand can be its existing users.
Ecommerce particularly important for licensed Sports merchandise, says Martin Brochstein from LIMA

Oct 31, 2015

While eCommerce has done wonders to the entire licensing industry, it has been of paramount importance especially for licensed sports merchandise by connecting the world, asserted Martin Brochstein, SVP-Industry Relations and Information, LIMA Worldwide while speaking to License India at the 8th Brand Licensing conference in India.
Happy to be with Bradford, says Gaurav Gera

Oct 31, 2015

Actor Gaurav Gera, now a hit sensation with the Shopkeepa and Chutki series on BIG MAGIC and 92.7 Big fm, Gera has initiated licensing program for Shopkeeper by Gaurav Gera together with Bradford License India. Speaking at Brand Licensing Conference 2015, Gera shares about choosing Bradford as an agent to extend the brand in the ...
eCommerce has boost licensing PAN India

Oct 31, 2015

During a session at the Indian Retail and eRetail Congress 2015 organised by Franchise India, Anand Singh, Director, Cartoon Network Enterprise, South Asia shared his thoughts on how eRetail has revolutionized the whole licensing model in the country. As per Anand, all format of retail in India will co-exist and will complement each other in ...
Understanding data and acquiring customers

Oct 31, 2015

During a session at the Indian Retail and eRetail Congress 2015 organised by Franchise India, Bijaei Jayaraj, Founder & CEO, Loyalty Rewardz Mngt. Ltd., talked about how the entire retail industry is suffering due to lack of consumer data and he also shared his thoughts on particular perspective of consumer acquisition.
Changing dynamics of Indian retail (online vs offline)

Oct 31, 2015

During a panel discussion held at the Indian Retail and eRetail Congress 2015 organised by Franchise India, Manish Sharma, MD, Panasonic India & South Asia & President, CEAMA, took the dialogue forward by sharing his thoughts on the change from manufacturers can sell to era of creating a sell-through channel to how quality technology came ...
Why retail runs in India

Oct 31, 2015

During a panel discussion held at the Indian Retail and eRetail Congress 2015 organised by Franchise India, Damodar Mall, CEO Grocery Retail, Reliance Retail Limited addressed the audience with some basics of retail and how quickly consumer behaviour changes. He also said that it is never an emerging customer but an assertive customer.