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Celebrated restaurateur Zorawar Kalra, Founder and Managing Director of Massive Restaurants Pvt. Ltd., has announced the launch of Farzi Beach in Morjim, Goa. The new outpost marks the 10th anniversary of the Farzi brand and represents its most ambitious coastal venture to date.
Located at Mayfair on the Sea, Farzi Beach spans 2,000 sq ft and offers a premium beachfront experience that blends modern Indian cuisine with global influences. The property features private beach access, a poolside view, and an expansive deck, designed to complement Goa’s relaxed yet upscale dining landscape.
Launched in 2014, Farzi Café redefined Indian dining with its innovative approach to traditional cuisine. Farzi Beach extends this ethos, introducing a more globally inspired menu that includes elements of Pan-Asian and Italian cuisines alongside contemporary Indian offerings.
To commemorate the brand’s decade milestone, Kalra has introduced an exclusive eight-course tasting menu titled The Farzi Journey, showcasing signature reinterpretations such as Daal Chawal Arancini, Farzified Tempura Prawns, Guntur Chilli Chicken, and a vegan Lucknowi Kebab. Desserts like the Ras Malai Tres Leches and Coconut Malai Sandwich reflect Farzi’s signature balance of innovation and nostalgia.
The cocktail menu features regionally inspired creations, including the Chuski Margarita with aam panna and kaffir lime, the Goan Mule with feni and ginger beer, and the Coffee House cocktail blending espresso and orange-infused whisky. Each drink is crafted to complement the bold, inventive flavors on the menu.
Farzi Beach’s interiors reflect a clean, coastal aesthetic with beige and white tones, wooden furnishings, ambient lighting, and a poolside backdrop that enhances the overall dining atmosphere. The space is designed to encourage relaxation while maintaining the brand’s premium positioning.
With Farzi Beach, Massive Restaurants expands its presence into high-potential leisure markets, targeting both domestic and international visitors seeking premium, experience-led dining. “Farzi Beach is our tribute to 10 years of culinary innovation, now reimagined in one of India’s most iconic coastal destinations,” Kalra stated.
