Zepto Surprises with Bold Realty Campaign in Partnership with House of Abhinandan Lodha

Quick commerce unicorn Zepto has caught consumers off guard with a bold Janmashtami campaign promoting land ownership in “just 10 minutes.” In collaboration with The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, the campaign hints at a surprising pivot for the delivery platform.

The ad features a Zepto delivery partner offering plots of land, ending with the message: “This Janmashtami, reimagine land investments, with India’s largest branded land developer, The House of Abhinandan Lodha and Zepto.”

The campaign has generated significant buzz and speculation about whether Zepto is expanding into real estate. The company has not confirmed whether it plans to go beyond HoABL and partner with other platforms like Magicbricks or 99acres.

Industry observers see the move as a bold reimagining of the quick commerce model. “It’s not just about groceries anymore. Zepto seems to be exploring how its fast-delivery infrastructure can support high-involvement purchases,” said a senior retail analyst.

This isn’t Zepto’s first unconventional venture. Earlier this year, the company partnered with Skoda for instant test drive bookings — an initiative that was later clarified as a pilot, not a core service.

The land campaign also coincides with Zepto’s upcoming IPO. The company recently raised ₹400 crore from Motilal Oswal Financial Services, valuing it at ₹47,298 crore ($5.4 billion). Founders are expected to inject an additional ₹1,500 crore, reinforcing the startup’s aggressive expansion plans.

While it remains unclear whether land will become a permanent category on Zepto, the campaign clearly signals its intent to stretch the boundaries of what quick commerce can deliver — perhaps even property.