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VERO MODA India has strengthened its omnichannel retail strategy with the launch of its first dedicated shopping app for iOS and Android, offering customers a more connected digital and in store shopping experience. The move expands the fashion brand's digital ecosystem as it continues to enhance customer engagement across multiple retail touchpoints.
The app allows users to browse and shop VERO MODA's complete product portfolio while introducing features that seamlessly integrate online and offline shopping. These include Product SKU Scan, which enables customers to scan a product barcode or enter a style number to check online availability across sizes and colours, and In Store Availability, which allows shoppers to view stock availability at nearby VERO MODA outlets before visiting.
Designed to deliver a more seamless omnichannel experience, the app bridges the gap between the brand's physical stores and digital channels. To celebrate the launch, VERO MODA is offering a flat 10 percent discount on the first purchase made through the app.
The application is available for download on both the Apple App Store and Google Play Store.
Part of BESTSELLER India, VERO MODA operates 56 exclusive brand outlets and more than 312 shop in shops across the country, in addition to its e commerce platform and presence on leading online marketplaces.
