213
/ 1
Min Read
U.S. Polo Assn., the official brand of the United States Polo Association and one of India’s leading casualwear labels, has opened its first-ever store in Jammu, marking a significant expansion into the region. The new retail outlet is located on Apsara Road, a key shopping hub in the city.
Spanning 1,809 square feet across two floors, the store introduces Jammu to the brand’s latest global retail identity—part of its “new-gen” store format that blends classic heritage with modern design. A standout feature is the signature polo wall, highlighting the sport-inspired legacy that defines U.S. Polo Assn.'s brand DNA.
Exclusively dedicated to menswear, the store features the Autumn/Winter 2025 collection, which includes Americana classics, varsity-inspired looks, relaxed fits, and premium denim—all tailored for style-conscious consumers seeking authenticity, comfort, and a global aesthetic.
Commenting on the launch, Amitabh Suri, CEO of U.S. Polo Assn. India, said, “We’re thrilled to enter the Jammu market, which holds immense strategic potential for the brand. This store reflects our refreshed retail concept with a bold façade, elevated interiors, and a carefully curated collection that brings our global brand closer to local consumers.”
The Jammu store continues the brand’s expansion strategy in Tier-2 and Tier-3 cities, where evolving fashion preferences are driving demand for high-quality, international lifestyle brands. U.S. Polo Assn. now operates across a vast national footprint, delivering what it calls “The Greatest Story of Sports & Fashion” to consumers across India.
