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Premium menswear brand P N RAO has taken a major step in its growth strategy with the launch of its first-ever franchise store in Kukatpally, Hyderabad. This marks the beginning of the brand’s transition into a franchise-driven expansion model, a move it had announced a year ago as part of its broader vision to bring its bespoke tailoring and ready-to-wear collections closer to customers across India.
Strategically located in Kukatpally — a rapidly developing suburb known for its dense residential neighborhoods and growing appetite for premium fashion — the new outlet is expected to attract discerning customers from the area who previously had to travel to flagship stores in Jubilee Hills or Banjara Hills for access to P N RAO’s offerings.
The Kukatpally franchise will feature the brand’s full seasonal fabric collection along with its popular Neumen ready-to-wear line, catering to customers seeking high-quality ceremonial and formalwear including achkans, bandhgalas, tuxedos, and bundis. Located near major malls and retail hubs, the store is poised to become a convenient one-stop destination for premium menswear.
While franchise partners will handle local operations and customer engagement, P N RAO will retain complete control over manufacturing, ensuring that product quality and tailoring standards remain consistent with the brand’s legacy of craftsmanship. All garments will continue to be produced in the company’s own factories.
The move to franchising is part of P N RAO’s long-term growth plan, allowing the brand to scale its presence more rapidly without compromising on quality or service. With the Kukatpally store now open, the company signals a strong start to its franchise journey, bringing premium menswear to a wider audience.
"We’re excited to bring the P N RAO experience closer to customers in Kukatpally," a company spokesperson said. "This store reflects our commitment to accessibility, quality, and timeless style — now delivered through a partner network that shares our vision."
More franchise locations are expected to follow as P N RAO eyes expansion into other emerging urban markets across the country.
