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Activewear brand TechnoSport has announced the launch of its first-ever kids’ activewear collection, now available on FirstCry, India’s leading e-commerce platform for baby and children’s products. The new range caters to children with active lifestyles, offering performance-oriented, comfortable, and affordable apparel designed specifically for young athletes and fitness enthusiasts.
The collection debuts with over 300 styles, with an average price point of ₹400, aiming to provide high-quality activewear without compromising on affordability. The launch is based on strong consumer insights that show growing participation of children in sports, fitness, and recreational activities.
“This market has long been underserved,” said Puspen Maity, CEO of TechnoSport. “We’re excited to partner with FirstCry, whose scale and trust among Indian parents make them the ideal platform to bring our kids’ range to market.”
The collaboration is expected to extend to FirstCry’s offline stores, expanding accessibility across major cities. A dedicated landing page on FirstCry will showcase the curated range, ensuring visibility and convenience for parents shopping online.
The move marks a strategic growth initiative for TechnoSport, which projects kids’ activewear to contribute up to 20% of its revenue over the next five years. Industry estimates peg India’s activewear market to exceed $29.9 billion by 2030, with kidswear emerging as a high-growth subsegment.
The collection incorporates TechnoSport’s proprietary fabric technologies including Cotflex for 4-way stretch, Techno Dry for quick drying, Matpiq for comfort and texture, and additional features like antimicrobial TechnoGuard and UPF 50+ sun protection — all tailored to Indian conditions and everyday use.
