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Adding to its retail network in South India, U.S. Polo Assn. has opened a new Identity store in Himayatnagar, Hyderabad.
Spanning approximately 2,105 sq. ft., the store features the brand's refreshed retail format, with collections across menswear, footwear and kidswear. Actor Akhil Akkineni attended the launch.
The outlet showcases selections from the brand's Autumn-Winter 2026 collection, featuring Pacho, Varsity, Indigo, Corduroy, Denims and Shirts.
A key highlight is the Shirt Bar, a dedicated space displaying the brand's range of shirts. Designed in response to the strong demand for shirts in South India, the concept offers customers a wider selection of styles and options within the category.
Speaking on the launch, Amitabh Suri, Chief Executive Officer, U.S. Polo Assn. India, said, “Hyderabad is an important market for U.S. Polo Assn., and the opening of our new Identity store in Himayatnagar marks another step in strengthening our presence in the city. The response to the launch has been encouraging, and we are pleased to bring our refreshed retail experience to consumers here. With the introduction of the Shirt Bar, developed keeping in mind the strong affinity for shirts in South India, we aim to make shopping more engaging while bringing our diverse product offering to the forefront. As we continue to expand our retail footprint, our focus remains on creating experiences that reflect the brand’s heritage while evolving with the needs of today’s consumers.”
The new store further strengthens U.S. Polo Assn.'s presence in the Indian market, with the brand focusing on expanding its retail network through refreshed store formats and seasonal product offerings.
