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Tata CLiQ Luxury has partnered with Swiss watchmaker TAG Heuer to introduce an exclusive digital boutique on its platform, expanding its premium watch offering for consumers in India. The boutique is part of TimeVallée, the global multi-brand luxury watch retail concept available on the platform since 2023. With this addition, consumers can explore and purchase a curated range of TAG Heuer timepieces online.
TAG Heuer joins an existing portfolio of luxury watch Maisons under the TimeVallée umbrella, including Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Panerai and Roger Dubuis.
Known for its focus on precision, innovation and performance, TAG Heuer is among the established names in Swiss watchmaking. The brand has built its identity around technical expertise and contemporary design, with a strong legacy in motorsport influencing several of its iconic collections.
The digital boutique features selected timepieces from four of TAG Heuer's key collections: Monaco, Carrera, Aquaracer and Formula 1. The Monaco is recognised for its distinctive square case and motorsport associations, while the Carrera combines sporting design with a classic aesthetic. The Aquaracer reflects the brand's focus on adventure and technical performance, while the Formula 1 collection draws on its longstanding association with motor racing.
Speaking about the launch, Gopal Asthana, CEO, Tata CLiQ Luxury, said, “We are delighted to exclusively launch TAG Heuer’s digital boutique on our platform. Known for its high-precision timing innovations and timeless style, we have further strengthened our watch portfolio by offering consumers across the country access to its iconic collections. The watches category is one of our key growth drivers, and the TimeVallée portfolio of brands on our platform has continued to see strong demand. The addition of TAG Heuer further builds on this success and reinforces our commitment to making globally celebrated luxury brands more accessible to discerning consumers across the country.”
The digital boutique will enable customers to explore TAG Heuer's collections and select timepieces that reflect its Swiss watchmaking heritage, innovation and contemporary design. The shopping experience will also include Tata CLiQ Luxury's assisted sales service, offering personalised support from product experts to help customers make informed choices based on their preferences.
