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The Indian Garage Co. (TIGC), a homegrown name in India’s fast fashion retail sector, is preparing to open its second Pune outlet at Elpro Mall on August 2-3, 2025. The new location, measuring 1,373 square feet, is part of the company’s ongoing strategy to strengthen its footprint in major urban markets and reach a wider youth demographic.
This latest launch follows the performance of TIGC’s first Pune store at Amanora Mall. The Elpro Mall store aims to offer a shopping experience designed for a younger audience, featuring new collections focused on streetwear, resort styles, fandom merchandise, global fits, and polos, categories reflecting current demand patterns among India’s younger consumers.
In line with industry trends for store launches, TIGC will offer a “Fashion Frenzy Sale” at the new location, with a flat 70 percent discount on maximum retail prices for selected styles during the opening weekend. The sale will be available only on August 2-3, with frequent restocks anticipated to cater to increased footfall.
Anant Tanted, Founder and Chief Executive Officer said, “The launch of our second store in Pune marks a pivotal moment in Indian Garage’s offline expansion strategy. Elpro Mall presents a brilliant opportunity for us to reach new audiences and deepen our connection with the city’s fashion-forward community. Our focus remains on delivering accessible, trend-driven collections and an engaging in-store experience with every store opening.”
Alka Dembla, Head of Retail added, “We are dedicated to creating modern spaces that are more than just stores, they are hubs of style, expression, and inspiration. The Elpro Mall location has been designed to reflect Pune’s vibrant youth culture, offering a dynamic retail encounter for all shoppers.”
This new outlet is one step in TIGC’s broader retail expansion plan, which will see additional store launches in Maharashtra, Karnataka, Andhra Pradesh, and Uttar Pradesh. The strategy targets tier-l and tier-ll markets to increase the accessibility of the brand’s product offerings across multiple regions.
Beyond physical stores, Indian Garage Co continues to expand its market reach through online channels at TIGC.in, as well as other e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, Snapdeal, and Noon in the UAE. The brand’s offline network is further supported by distribution across more than one hundred Fashion Factory stores throughout India.
