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Tata Digital has emerged as a frontrunner in expanding access to credit in India through the Open Network for Digital Commerce (ONDC), crossing over one million personal loan applications in just under three months. The company now accounts for the largest share of disbursals and users on the ONDC Network, reaffirming its leadership in digital financial services.
As one of the first and largest buyer platforms for financial products on ONDC, Tata Digital is helping shape an open and inclusive lending ecosystem. Its digital loan marketplace—hosted on the Tata Neu app—now connects customers with 14 lending partners, including two onboarded directly via ONDC. This multi-lender model enables transparent comparisons, competitive rates, and tailored loan options for both salaried and self-employed individuals, including first-time borrowers.
“Our participation in ONDC aligns with Tata Digital’s mission to make financial services more inclusive,” said Gaurav Hazrati, President – Financial Services, Tata Digital. “We’ve seen strong demand, especially in gold loans, which shows how digital platforms can evolve with consumer needs. By leveraging ONDC, we’re making borrowing seamless, digital, and accessible—especially for underserved communities.”
The entire loan journey—from application to disbursal—is fully digital, with approvals and transfers happening in near real time, eliminating the need for physical paperwork or in-person verification.
ONDC officials highlighted the transformative potential of the network in democratizing credit access.
“ONDC is changing how credit is delivered in India,” said Vibhor Jain, Acting CEO and COO, ONDC. “A single integration allows fintechs to connect with multiple lenders, while consumers gain access to various loan options in one place. Our open network uses derived data responsibly to extend credit to underserved segments—bringing true financial inclusion at scale.”
Tata Digital’s early success reflects both the scalability of the ONDC model and the growing appetite for digital-first financial solutions across India. As more lending partners and fintechs join the network, ONDC is poised to become a key pillar in India’s digital public infrastructure.
