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As artificial intelligence becomes increasingly integrated into restaurant operations, Swiggy has introduced Guru, a 24x7 AI assistant aimed at helping its restaurant partners manage their businesses more efficiently. The tool is being rolled out across more than 720 cities and will be available to over 2.7 lakh restaurants, ranging from independent kitchens to multi outlet operators.
Guru offers a conversational interface that allows restaurant partners to access business data, track sales performance, manage advertising and discount campaigns, and address operational queries. The assistant is available in more than 20 vernacular languages, including Hindi, Kannada and Telugu.
The platform brings together several functions that would otherwise require separate tools or manual analysis. Through a chat based interface, partners can launch, review and modify advertising campaigns while accessing information related to GMV, orders and overall business performance.
Guru tracks sales, orders, average order value and more than 30 other metrics over time. It can identify areas of weaker performance and provide recommendations based on available business data.
The AI assistant also offers menu level insights, enabling restaurant partners to add new menu items, generate descriptions and identify top selling products based on category trends and their own performance data.
In addition, Guru provides access to payout related information, including tax reports, payout summaries and detailed payout annexures, bringing financial and operational insights together on a single conversational interface.
Rohit Kapoor, CEO, Swiggy Food Marketplace, said, “Today, AI has redefined how businesses operate and is driving higher efficiency across industries. Having partnered with restaurants for over 12 years, we understand the operational demands and constant multi-tasking that our partners navigate every single day. Integrating AI into their everyday workflows is a natural next step in our journey together. With Guru, we are introducing an intuitive, AI-first assistant that redefines daily restaurant management, providing 24x7 support, faster query resolution, and actionable performance insights that help grow their business.”
By bringing business analytics, campaign management, menu insights and payout information together, Guru creates a single interface for Swiggy’s restaurant partners to manage multiple aspects of their operations. The launch also highlights the growing role of conversational AI in simplifying day to day restaurant management and strengthening partner support across the platform.
