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Expanding its offline retail network in Delhi, Frido has opened a new experience store at Vegas Mall in Sector 14, Dwarka, New Delhi. The launch strengthens the ergonomic comfort and wellness brand’s physical retail presence in the capital.
Situated on Basement 1 of the mall, the store gives consumers in West Delhi access to Frido’s portfolio of comfort and wellness products.
The outlet brings together products spanning orthotics, ergonomic cushions, pillows, footwear, insoles, chairs, mattresses, socks and personal-care solutions. Its footwear range includes walking shoes, casual footwear, comfort sandals and arch-support products, while the wider portfolio addresses everyday needs related to posture, sitting, sleep, travel and mobility.
Commenting on the launch, Ravinder Choudhary, Vice President, Vegas Mall, said, “We are delighted to welcome Frido to Vegas Mall. The brand’s focus on comfort, wellness and innovative everyday solutions complements the evolving preferences of our consumers. The addition of Frido further strengthens our lifestyle and wellness retail mix and gives shoppers in Dwarka access to a differentiated brand experience under one roof. We look forward to creating more such retail opportunities that bring relevant and contemporary brands closer to our customers.”
With a customer base of more than 20 lakh across India, Frido has been expanding its retail presence through experience stores across key cities.
