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Home hygiene leader Eureka Forbes has joined forces with Bollywood star Shraddha Kapoor to roll out its latest campaign promoting a smarter, healthier way to clean. Titled ‘Chakachak Clean’, the campaign spotlights the brand’s Forbes Smartclean Robotic Vacuum Cleaner, which promises 99.9% dirt removal and wet mopping — all at the tap of a smartphone.
Designed to make cleaning seamless and hands-free, the Forbes Smartclean range comes equipped with advanced features like powerful suction, corner-to-corner reach, under-sofa navigation, and pet hair removal. With Shraddha Kapoor as the face of the campaign, the brand is reimagining cleanliness as something vibrant, modern, and effortless.
“Cleanliness in Indian homes has traditionally been seen as laborious. But with the Forbes Smartclean and Shraddha on board, we’re transforming that perception,” said Anurag Kumar, Chief Growth Officer at Eureka Forbes. “This device is not a luxury — it’s a necessity for homes that want to stay healthy and truly ‘chakachak clean’.”
Kapoor echoed this vision, saying, “I’m proud to be part of a brand that’s redefining the future of home hygiene. The Forbes Smartclean range blends smart tech with total convenience — it’s perfect for today’s fast-paced lives. I hope more people are inspired to experience the ease and health benefits of a chakachak clean home.”
As a brand with over four decades of innovation, Eureka Forbes continues to lead the way in home health solutions. With this new campaign, the company is not just promoting a product — it’s calling on Indian households to embrace a lifestyle where cleanliness contributes directly to well-being.
The ‘Chakachak Clean’ movement aims to spark a national conversation around smart cleaning, inspiring a shift towards homes that shine with cleanliness and radiate good health.
