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Realty services firm TCC Concept has signed a term sheet to acquire up to a 100% stake in Pepperfry, a leading omnichannel platform for furniture and home goods, as per a regulatory filing. The deal, which signals further consolidation in India’s online furniture sector, marks TCC Concept’s strategic push into the digital commerce space.
While financial details and the timeline for completion were not disclosed, the company said the move aligns with its broader vision of building technology-led platforms. The integration of Pepperfry is expected to boost customer experience, drive operational efficiency, and open up new avenues for growth.
"This proposed acquisition will strengthen our digital presence and expand our reach in the fast-evolving home goods market," TCC Concept noted in its filing.
Founded in 2012, Pepperfry has been a prominent player in the online furniture space, competing with e-commerce giants like Amazon and Flipkart, as well as Urban Ladder, which is backed by Reliance. The platform primarily operates on a commission-based model and has raised over $300 million from marquee investors including Norwest Venture Partners, Goldman Sachs, and Panthera Growth Partners.
Earlier this year, in June, Pepperfry secured ₹43.3 crore in fresh funding from existing investors. However, despite a strong brand presence, the company has faced persistent financial challenges — posting a net loss of ₹117.5 crore on operating revenue of ₹188.9 crore in FY24.
Pepperfry had previously shelved its plans for an IPO, after converting into a public limited company in 2022 in preparation for a proposed $250–300 million offering. Co-founder Ashish Shah had indicated that the company would instead focus on achieving profitability before returning to the public markets.
The potential acquisition highlights a shifting landscape in India’s furniture retail industry, as both digital-first platforms and legacy players vie for market share in a segment increasingly defined by scale, logistics, and omnichannel reach.
