299
/ 7
Min Read
A quick scroll through Instagram reveals it: sleek kitchen islands, mood-lit bedrooms, hand-carved coffee tables, and indoor plants placed just-so. Indian homes are no longer just about shelter—they’re spaces of style, comfort, productivity, and expression.
Backed by rising incomes, evolving tastes, and the influence of digital culture, the home interiors market in India is on fire. A new report by Magicbricks, “Beyond Walls: Trends & Projections in India's Home Interiors Market”, puts this transformation into sharp focus. According to the report, the market—valued at USD 12.33 billion in 2025—is projected to nearly double, touching USD 24.52 billion by 2030, growing at a CAGR of 12%.
“India’s homeowners are increasingly viewing interiors as a strategic investment,” says Sudhir Pai, CEO of Magicbricks. “We’re seeing a formalisation of the market—customers are choosing structured, tech-enabled platforms over unorganised players. And they want it all: design, functionality, and personalisation.”
Interiors as Investment
If you thought interior design was just a creative indulgence, think again. Magicbricks’ research found that well-designed interiors can boost a property’s resale value by up to 70%, and command rental premiums as high as 45%.
With such returns on investment, it’s no surprise that Full Home Design (FHD) services—offering turnkey interior solutions—are gaining traction. In fact, over 80% of homeowners now opt for comprehensive interior packages, a far cry from the days of “buying a sofa and calling it décor.”
The demand sweet spot? 2 and 3 BHK homes, which represent 95% of the market, and mid-sized properties (750–2,000 sq. ft.) in the INR 2–5 crore price range.
Function Meets Flair
At the heart of this growth is a dramatic shift in consumer mindset. Palash Agrawal, Founder and Director of Vedas Exports, a homegrown brand known for its handcrafted sculptures and décor pieces; says, “People today don’t just want functional spaces—they want homes that reflect their personality and success. There’s a clear movement towards premiumisation. Our metal sculptures and vases, once considered luxuries, are now centrepieces in everyday homes.”
This shift isn’t just aesthetic—it’s cultural. Homes have become places to work, entertain, recharge, and showcase individuality. Especially post-pandemic, the value placed on well-designed, multifunctional living environments has skyrocketed.
“The market has shifted from being product-led to being consumer-led,” says Ajay Arora, Managing Director of D’Decor Home Fabrics. “Five years ago, people bought what was available. Now, they ask: Is it sustainable? Will it fade? Can I wash it at home?” The shift is one from aesthetic-driven purchasing to performance-led decision-making. Consumers want fabrics that are not only beautiful but also easy to clean, durable, and safe. “Home furnishings are becoming dynamic, responsive extensions of the people who live with them,” Arora notes. “Intelligent textiles are simplifying lives—offering solutions like energy efficiency and compact-living adaptability.”
Spending Trends
According to Magicbricks, Indian homeowners are currently spending an average of INR 560 per square foot on interiors. The top spenders? Residents of Delhi NCR (INR 580/sq. ft.), followed by Bengaluru (INR 520) and Hyderabad (INR 490).
When it comes to where that money’s going, bedrooms and kitchens top the list, accounting for 54% of total spending. These are the most lived-in, most visible spaces—and where design meets function in crucial ways. And the spending isn’t limited to big cities anymore.
“There’s tremendous demand from smaller cities,” says Agrawal. “We opened our first store in Jamshedpur, and in August 2025, we launched another in Ranchi. Young professionals in Tier 2 cities want stylish, curated homes just as much as their metro counterparts.”
E-Commerce and Franchise Model Leading the Way
Another engine driving the interiors boom? Online retail. According to industry estimates, India’s online home decor market is expected to grow by USD 4.39 billion between 2025 and 2029, at a CAGR of 10.9%.
“Social media has become the new front door to design discovery,” says Arora. “People are visually-led and digitally native. Our storytelling now has to live across platforms—educating, inspiring, and ultimately converting interest into action.” The digital age has played an enormous role in shaping consumer behaviour. Today, platforms like Instagram and Pinterest don’t just inspire—it’s where purchase journeys begin.
“E-commerce has helped us reach customers in Tier 2 and 3 cities like never before,” says Agrawal. “Earlier, access to high-end home décor was restricted to urban centres. Now, anyone with a smartphone can browse, buy, and design their home without stepping outside.”
Vedas Exports plans to open 10 new stores in FY26, with a focus on Tier 2 cities. Having established a proven model—including layout, product curation, and operations—Vedas is also exploring franchise opportunities.
For D’Decor, the focus is also on creating a truly omnichannel experience. Whether customers start their journey online and finish in-store—or the other way around—they expect a seamless transition. That’s why D’Decor is doubling down on what Arora calls “phygital excellence”—integrating digital tools with physical touchpoints for a smooth, personalised experience. “Our plan for FY26 is to grow our franchise network by 30–40%, backed by innovation, technology, and franchisee support.”
The Road Ahead: A Billion-Dollar Design Frontier
The evolution of India’s home interiors market isn’t just about numbers—it’s about narratives. “The last five years have seen a real shift in consumer awareness,” says Agrawal. “People now care about where their products come from. There’s growing interest in sustainability, ethical sourcing, and traceability.”
Looking ahead, Agrawal believes technology will further transform the space. “We’ll see more AI-powered personalisation, virtual reality for product visualisation, and even blockchain to verify product origins.”
He also points to community-led brand engagement and hyper-personalisation as trends to watch. “Consumers want brands that share their values. They’re not just buying furniture—they’re buying a lifestyle, a story, a connection.”
“The home furnishings market is poised for a fundamental transformation over the next five years—both in India and globally. The home is no longer just a living space,” Arora adds. “It’s a multifunctional hub. Consumers want intelligent, stylish, and sustainable solutions that evolve with their lifestyle. As living spaces become more compact, demand for high-performance solutions like stain-resistant, energy-saving, machine-washable, and flame-retardant fabrics will continue to rise.”
As India’s home interiors market charges toward the USD 24.52 billion milestone by 2030, the writing on the (beautifully painted) wall is clear: interiors are no longer an afterthought. They’re a priority, a statement, and increasingly, a serious business. From young families decorating their first homes to professionals turning living rooms into office spaces, to retirees creating calming sanctuaries—interior design has become personal.
With innovation, investment, and imagination driving the sector forward, the next few years promise to be transformative. For brands, designers, and homeowners alike, it’s time to think beyond walls—and into the future of living.
