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Reliance Retail has strengthened its footprint in the beauty and personal care market with the launch of AJIO Beauty, a new platform that brings together beauty, skincare, haircare, fragrances and personal care products under one roof. The move reinforces the company's strategy of building an integrated fashion, beauty and lifestyle ecosystem by combining the strengths of AJIO and Tira to cater to the evolving preferences of Indian consumers.
AJIO Beauty offers a comprehensive assortment across value, bridge-to-luxury, premium and luxury segments. The platform features more than 1,500 Indian and international brands spanning skincare, makeup, haircare, fragrances, bath and body products, personal care and beauty accessories. Customers can shop from across the country with deliveries available to over 19,000 pin codes. In select cities, products will also be available through AJIO Rush, enabling faster and more convenient delivery.
The launch builds on Reliance Retail's expanding lifestyle portfolio by integrating Tira's beauty expertise with AJIO's strong digital presence and fashion-focused customer base, creating a more seamless shopping experience across categories.
Designed to go beyond conventional e-commerce, AJIO Beauty blends product discovery with inspiration through curated routines, ingredient-led recommendations, trend-driven collections and personalised edits. By combining fashion and beauty on a single platform, the company aims to make beauty shopping a more engaging, immersive and self-expressive experience.
“Fashion and beauty are increasingly converging as consumers look to express their personal style more holistically. With AJIO Beauty, we are extending AJIO’s fashion-first philosophy into the beauty space, creating a destination where customers can discover products that complement their individuality and lifestyle. Backed by Reliance Retail’s beauty expertise and AJIO’s digital reach, we are excited to offer a curated beauty experience featuring the best of Indian and international brands, delivered seamlessly to customers across the country,” informs AJIO Spokesperson.
Targeted at today's digitally connected consumers, AJIO Beauty brings together authentic beauty products, trusted brands, curated recommendations and a seamless shopping experience on a single platform. By combining AJIO's fashion-led appeal with Tira's beauty expertise within Reliance Retail's ecosystem, the platform offers customers a unified destination to explore fashion and beauty, making it easier to discover products and express their personal style.
