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In a strategic move to diversify its portfolio, Red Chief, a brand best known for its premium leather footwear, has announced its entry into the sports shoe segment with the launch of Red Chief Sports Shoes. The new range marks a significant leap for the company as it ventures beyond formal and casual leather footwear into the fast-growing active lifestyle category.
The debut collection includes running shoes, walking shoes, hiking boots, training footwear, and lifestyle sneakers — all designed to offer a blend of style, comfort, and high performance. Initially targeted at men, the brand plans to roll out women’s collections in subsequent phases.
“We observed a market need for sports shoes that don't compromise on style, comfort, or performance. Our new range is designed to address this gap,” said Manoj Gyanchandani, Managing Director of Leayan Global Pvt. Ltd., the parent company of Red Chief. “These aren’t your ordinary sports shoes — they bring a unique design language and performance features that set them apart. We're confident this new category will attract youth and a wide range of consumers.”
The launch taps into rising demand among young, style-conscious consumers who seek versatile footwear that performs across multiple use cases—from gym sessions and outdoor adventures to casual urban outings.
Engineered with advanced cushioning, enhanced grip, and breathable materials, the Red Chief Sports Shoes are crafted to meet international standards while maintaining the brand’s long-standing commitment to quality and innovation.
With a distribution network that includes 3,000+ multi-brand outlets, over 180 exclusive stores, and strong presence across top e-commerce platforms like Amazon, Flipkart, Myntra, Ajio, and Tata Cliq, Red Chief is well-positioned to scale this new offering nationwide.
The entry into the sports footwear market signals a new growth chapter for the brand, aiming to establish Red Chief as a comprehensive lifestyle footwear label for the modern Indian consumer.
