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Apparel Group, a leading global fashion and lifestyle retail conglomerate, has expanded its India portfolio with the launch of two globally renowned fashion brands — BCBG and Ben Sherman — marking a significant move into India’s premium fashion segment.
This strategic debut reflects the group’s commitment to offering elevated fashion experiences tailored for the modern Indian consumer. “India’s fashion landscape is evolving rapidly, with increasing demand for authentic global styles,” said Tushar Ved, President of Apparel Group India. “The arrival of BCBG and Ben Sherman aligns with our vision to deliver world-class fashion and a premium shopping experience to this dynamic market.”
BCBG, founded in Los Angeles, is known for its red-carpet glamour, sophisticated eveningwear, and sleek tailoring. Its India entry caters to contemporary Indian women seeking versatile wardrobe essentials that transition effortlessly from day to night.
Ben Sherman, the iconic British menswear brand born in 1963, brings its mod heritage, sharp tailoring, and spirit of self-expression to India. A favorite among music legends and style purists, the brand represents modern masculinity rooted in culture and craftsmanship.
“These are not just fashion brands — they are global design legacies,” said Abhishek Bajpai, CEO, Apparel Group India. “We’re excited to bring their timeless aesthetics and heritage craftsmanship to the Indian consumer.”
Indian shoppers can now explore curated collections from both brands on Myntra and other leading e-commerce platforms, offering global style with local relevance.
This launch is part of Apparel Group India’s broader omnichannel expansion, with a presence across 43 cities, 250+ stores, and over 20 brands. The company continues to build on its strong portfolio, which includes Victoria’s Secret, Charles & Keith, Crocs, Bath & Body Works, and Tim Hortons, among others.
As part of a global licensing partnership with Marquee Brands, Apparel Group holds exclusive rights for BCBG and Ben Sherman in India and the GCC region.
With the Indian premium fashion market gaining momentum, this move further cements Apparel Group’s leadership in shaping the future of global fashion retail in the region.
