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Rare Ones by Rare Rabbit, the premium kidswear label from The House of Rare, has expanded its retail footprint in the National Capital Region with the launch of three new stores. Located in DLF Mall of India (Noida), DLF Promenade (Vasant Kunj), and DLF Avenue (Saket), the openings mark the brand’s entry into the Delhi market and a significant milestone in its growth strategy.
Launched in late 2024, Rare Ones is India’s first exclusive upscale fashion brand for boys aged 4 to 14. The brand blends youthful energy with modern aesthetics, echoing the thoughtful craftsmanship and refined style that define Rare Rabbit’s menswear line.
“We’re thrilled to bring Rare Ones to Delhi—not with just one, but three new locations,” said Shreejesh Nair, Chief Brand Officer. “These stores represent our commitment to helping kids express individuality through playful, comfortable, and design-forward clothing.”
Each store will soon feature the brand’s Autumn/Winter 2025 collection, inspired by themes such as cars, travel, sports, and culture. The collection is divided into five capsule concepts: Sonic, Travel, Perspective, Aztec, and the premium Label Collection, each comprising 20–25 curated pieces.
With footprints ranging from 365 to 444 square feet, these new stores aim to elevate the luxury kidswear retail experience in Delhi. The expansion also reflects Rare Ones' broader ambition to innovate in the premium children’s fashion space, where it now operates over 100 points of sale across 60 Indian cities.
