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PVH Arvind Fashion Pvt. Ltd., the joint venture behind Tommy Hilfiger and Calvin Klein in India, has named Satyen Momaya as its new CEO. The leadership move comes as the company sharpens its focus on scaling premium fashion in one of the world's fastest-growing apparel markets.
Momaya, known for his strong retail execution at Celio India and Levi Strauss, brings over two decades of experience in the fashion and apparel industry. At Celio, he led the French menswear brand’s expansion from 180 to over 700 points of sale across India, building a high-performance retail culture and navigating pandemic-era disruptions with agility.
His appointment coincides with a broader leadership transition at parent company Arvind Fashions Ltd., where Amisha Jain is set to become Managing Director and CEO. The alignment reflects a renewed strategic push across the group’s premium portfolio.
Formed in 2014, PVH Arvind is a joint venture between Arvind Fashions Ltd. and PVH Corp., with Arvind holding a majority stake and PVH overseeing global brand control. The JV manages licensing, sourcing, and retail operations for both Tommy Hilfiger and Calvin Klein—brands that have been present in India since 2004 and 2007, respectively.
As of March 31, 2024, the JV operated 221 exclusive brand outlets nationwide—136 for Tommy Hilfiger and 85 for Calvin Klein—alongside shop-in-shop formats and a growing online presence. Combined, the two brands are estimated to contribute 30–35% of Arvind Fashions’ "Power Brands" revenue, which totaled ₹3,239 crore in FY24.
Tommy Hilfiger and Calvin Klein continue to lead in innovation, sustainability, and digital transformation. PVH’s Stitch 3D platform has digitized over 80% of product development, while both brands support regenerative fiber initiatives and circular fashion goals aligned with PVH’s zero-waste 2030 roadmap.
Facing off against other premium labels like Levi’s, US Polo Assn., Superdry, and GANT, PVH Arvind aims to further solidify its positioning through an omnichannel strategy and lifestyle-driven branding. With product prices ranging from ₹2,500 to ₹15,000, both labels straddle aspiration and accessibility in India’s ₹70,000 crore premium apparel market.
Momaya’s appointment is expected to drive deeper market penetration, expand retail touchpoints in Tier II and III cities, and accelerate growth for both brands in India.
