Behrouz Biryani Franchise: Profit and Investment Details

You've likely heard of Behrouz Biryani if you're considering a career in the food industry, and biryani is your preferred dish. Getting a Behrouz Biryani franchise could be a profitable option if you're considering getting into the food and beverage sector, especially in the field of biryani. This dish is popular throughout India. This high-end, Mughlai-style biryani brand has been exploding in Indian cities due to an incredibly clever cloud kitchen concept. The most important question, though, is whether starting a Behrouz Biryani business is truly profitable. And what is the first investment required? In this article, you will get all the details from profit to investment details.

Disclaimer: As of 6th May 2025, Franchise India is not providing the Behrouz Biryani franchise. However, we may include it in our list soon. If you wish to get it anytime in the future, do read this blog to get the detailed analysis.

Behrouz Biryani Franchise: Brand Overview

Famous for its high-end biryani experience influenced by royal Mughlai cuisine, Behrouz Biryani has established an important niche for itself in the Indian culinary business. The brand has a loyal following due to its emphasis on premium ingredients and genuine recipes. Behrouz Biryani offers an intriguing option for business owners looking to get established in the rapidly expanding food franchise sector.

Behrouz Biryani, which was first introduced in 2016 under the Rebel Foods umbrella, has quickly grown throughout India. Revenue from Rebel Foods, including Behrouz Biryani, increased by 19% to Rs 1,420 crore in FY24 from Rs 1,195 crore in FY23. The brand, which mostly uses a cloud kitchen concept, places an emphasis on premium ingredients, genuine Mughlai flavors, and an engaging brand story. Biryani lovers now turn to Behrouz Biryani, which has more than 100 locations across the country.

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Behrouz Biryani mostly uses a cloud kitchen model, which eliminates the need for traditional dine-in areas and enables effective delivery. This strategy has allowed for quick growth, including a notable presence in the UK, where the brand expanded from 7 to 35 franchises in just six months. Behrouz Biryani was founded to deliver a "royal feast to every table," and by using a franchising model, it has grown its footprint throughout India. Important elements that support its brand identity are as follows:

• Premium Quality: Pay close attention to employing traditional recipes and fresh, high-quality ingredients.
• High Brand Recognition: Behrouz Biryani has a strong reputation for producing tasty and reliable biryani, as well as a high level of brand recall.
• Effective Supply Network: A strong supply network guarantees prompt ingredient delivery while maintaining quality standards.
• Customer Loyalty: A solid and loyal customer base has been developed via consistent quality and flavor.

Investment Details: Behrouz Biryani Franchise

The location, size of the outlet, and operational model all affect the overall amount of money needed to launch a Behrouz Biryani franchise. This is a brief:

• Franchise Fee: ₹5–10 Lakhs
• Infrastructure Setup: ₹10–20 Lakhs (kitchenware, fixtures, and interiors)
• Total Estimated Investment: ₹25–40 Lakhs

Space Needs

The following space requirements vary depending on the model selected:

• Model Kiosk: 150–200 square feet
• Full-Store Model: 500–1,500 sq. ft.

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High-traffic areas such as bustling streets, commercial complexes, and shopping malls are ideal locations.

Revenue Sharing Model with Profit Potential

Behrouz Biryani uses a revenue-sharing arrangement in which:

• Franchisee: Keeps 90% of profits
• Franchisee: Gets 10% in royalties
• Franchisees will profit greatly from their sales due to this concept.
• Gross Profit Margin: about 65–75%

Approximately 15% to 25% is the net profit margin, depending on location and operational effectiveness.

Within 12 to 24 months, franchisees can anticipate a return on their investment (ROI).

Several factors contribute to the potential profitability:

• Well-known Brand: Taking advantage of Behrouz Biryani's standing can result in increased sales volumes and faster consumer acquisition.
• Proven Business Model: The brand's well-established operational protocols and business tactics are advantageous to franchisees.
• Assistance From the Franchisor: Thorough instruction, marketing assistance, and operational direction can boost productivity and earnings.

Detailed Guide to Becoming a Behrouz Biryani Franchisee

There is a set procedure to follow when starting a Behrouz Biryani franchise:

• Research and Understanding: Do a thorough investigation into the Behrouz Biryani brand, including its values, unique selling points, and market position.
• Financial Assessment: Create a thorough business plan that details your budget and possible sources of income, and assess your ability to make the necessary investments. Usually, a minimum net worth of ₹50 lakhs is required.
• Initial Inquiry: To show your interest, get in touch with the Behrouz Biryani franchise team via their corporate office or official website.
• Submission of the Application: Fill out the franchise application, including information about your experience, financial situation, and preferred location.
• Approval and Evaluation: Behrouz Biryani will review your application, which can involve financial evaluations and interviews.
• Disclosure Document for Franchises (FDD): You will receive an FDD with comprehensive details on the franchise opportunity after initial clearance. Go over this document carefully.
• Finalization of the Location: Find and suggest a good spot that satisfies Behrouz Biryani's requirements for visitors and visibility.
• Franchise Contract: The terms and conditions of your franchise ownership are outlined in the franchise agreement, which you should sign.
• Training and Setup: Take part in the management, customer service, and kitchen operations training courses offered by Behrouz Biryani. Establish your store as per the brand's guidelines.
• Launch and Operations: With the franchisor's help, open your Behrouz Biryani location and start serving customers while maintaining their standards for quality and customer service.

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Key Requirements for a Franchisee

A successful Behrouz Biryani franchisee typically combines the following qualities and features:

• Passion for Hospitality: It's essential to have a sincere interest in the food and beverage sector and a dedication to providing your customers with excellent service.
• Business Acumen: Strong business management abilities are crucial, even while previous expertise in the food industry is encouraged but not usually required.
• Financial Stability: One of the most essential requirements is the capacity to invest the necessary funds and efficiently control operating expenses.
• Location Knowledge: Finding and securing a high-potential location is essential to the franchise's success.
• Brand Standards Adherence: You must adhere to the brand's operational rules, recipes, and quality standards at all times.
• Team Management Skills: For operations to run well, hiring, training, and managing employees are critical skills.

Behrouz Biryani is worth looking into if you have a strong cooking interest and wish to work for an elegant business that already has a loyal following and functional infrastructure in place. Yes, the initial investment is high, but if you're in this for the long run, the brand equity, high profit margins, and rapidly expanding cloud kitchen market make it a wise choice.

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Frequently Asked Questions

Q. What is the story of Behrouz Biryani?

The ancient Kingdom of Behrouz is where the Behrouz narrative begins, over 2,000 years ago. This ancient Persian kingdom gained fame for its multilayer rice dish, which is today called biryani. Over many centuries, this closely guarded secret recipe was handed down.

Q. Which company owns Behrouz Biryani?

Rebel Foods, an Indian cloud kitchen company with its headquarters located in Mumbai, is the owner of Behrouz Biryani. Rebel Foods, which was founded in 2011 by Jaydeep Barman and Kallol Banerjee, has grown to become the biggest online restaurant business in the world, running more than 450 cloud kitchens in more than ten nations. Rebel Foods oversees a wide range of brands in addition to Behrouz Biryani, such as Mandarin Oak, Sweet Truth, Oven Story Pizza, Faasos, The Good Bowl, and The Biryani Life.

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Q. Who is the CEO of Behrouz Biryani?

Jaydeep Barman is the CEO of Behrouz Biryani and the co-founder and CEO of Rebel Foods, the company that owns Behrouz Biryani. Additionally, Rebel Foods is the owner of OvenStory and Faasos. Under his direction, Rebel Foods, which operates several brands in several nations, has emerged as a world leader in the cloud kitchen sector.