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Hospitality giant OYO has become the first company in India’s hotel sector to deploy Google’s cutting-edge generative AI video platform, Veo 3, revolutionizing how it creates and delivers hyperlocal, cost-effective, and high-impact video advertising across global markets.
The company recently piloted the technology in Europe with a summer campaign titled “Time Out” for its premium vacation homes brand, DanCenter, targeting travelers in Denmark, Norway, and Sweden. The campaign marked a major leap into the future of creative storytelling, using Veo 3 to craft authentic, culturally relevant video content at scale—without the need for traditional production crews, locations, or equipment.
The results have been striking. In Germany, the AI-powered video achieved a 130% higher view rate on YouTube than the brand’s latest conventional ad. In Denmark, the campaign recorded an 80% growth in views, while full-play rates surged by 187%, highlighting the format’s superior ability to capture and sustain viewer attention.
According to OYO, the use of Veo 3 has slashed traditional production costs by up to 70% and reduced production time by 60%, all while allowing the brand to tailor messaging with hyperlocal precision. From creating sunlit scenes in Copenhagen to bustling streetscapes in Mumbai, the AI tool renders photo-realistic visuals and human-like gestures, making it a powerful storytelling tool across diverse geographies.
OYO plans to roll out similar AI-driven campaigns across its global markets, including upcoming projects for Motel6 in the USA. The company is also working on localized ad variants in Hindi, English, Danish, Bahasa, and German, among other languages, to cater to a growing international audience.
“Veo 3 is set to become OYO’s virtual production studio,” said Shashank Jain, Group Head of Technology and Marketing at OYO. “Its ability to render realistic, culturally grounded visuals helps us create campaigns that feel genuinely local, yet are scalable across our global footprint.”
This development further cements OYO’s long-standing collaboration with Google, particularly in areas like performance marketing, content strategy, and advertising through platforms such as YouTube. OYO has been using Google’s ad solutions and consumer insights to effectively drive hotel bookings and brand engagement.
As the competition for audience attention intensifies in the digital age, OYO’s adoption of generative AI video marks a bold step toward redefining how the hospitality industry communicates with the world.
