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Italian luxury streetwear label Off-White is set to enter the Indian market in early 2026 through an exclusive long-term distribution partnership with Brand Concepts Ltd., marking a significant milestone for the fashion retail group and a major addition to India’s luxury fashion landscape.
The collaboration will bring Off-White to India under Bagline, Brand Concepts’ premium multi-brand retail platform, which currently houses global names like Tommy Hilfiger Travel Gear, United Colors of Benetton, and Juicy Couture. This marks Brand Concepts’ entry into both the luxury segment and mainstream apparel.
“Bringing Off-White to India is a landmark moment for us,” said Abhinav Kumar, Co-Founder & CEO of Brand Concepts Ltd. “It extends our portfolio beyond accessories and opens up new frontiers in luxury fashion and apparel.”
To support the brand’s launch and expansion, Brand Concepts will invest $5 million over the next few years. The company is also partnering with Sportlux General Trading, a global distributor of luxury brands, for the rollout.
Off-White’s India expansion will begin with two exclusive stores in the first year, targeting high-footfall metro cities such as Delhi, Mumbai, Bengaluru, and Hyderabad. Over the next 2–3 years, the brand plans to open 5–6 flagship stores, each around 1,500 sq. ft., primarily located in premium malls.
In addition to standalone stores, Off-White will establish a shop-in-shop presence in upscale multi-brand retail destinations like The Collective and Iconic, aiming for 25–30 points of sale across the country.
Off-White’s India offering will include 250–300 SKUs across categories such as apparel, footwear, bags, belts, swimwear, and accessories. The brand’s full footwear collection—a key driver of Off-White’s global appeal—will also be introduced, with select lines sold via specialty footwear retailers.
Importantly, the brand will follow its global pricing strategy, ensuring Indian consumers have access to the same prices as in Europe and other international markets. “Our consumers are well-traveled and brand-aware. We want to deliver an authentic, globally consistent Off-White experience,” Kumar said.
Off-White India will also launch a dedicated e-commerce platform, enabling omnichannel shopping experiences. Customers will be able to browse online and opt for in-store pickups or direct home deliveries.
Kumar highlighted India’s growing streetwear and sneaker culture—especially among the 22–35 age group—as a key reason for the brand’s timely arrival. “India has one of the youngest populations in the world. The rise of streetwear culture makes this the perfect time for Off-White’s entry,” he noted.
Brand Concepts currently operates 56 stores, and plans to add 25–30 new outlets over the next two years, including 15–20 Bagline experience centers and 5–7 new Juicy Couture stores. The company is also expanding its manufacturing base in Indore to support its growing retail network.
Off-White’s entry marks a bold step in India’s luxury retail evolution, blending high fashion with street culture to meet the tastes of a young, style-savvy consumer base.
