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SocksXpress, the premium sock brand formerly known as Balenzia, has officially opened its 25th retail outlet — and it’s making its debut in Bihar. Located at the bustling Patna Airport, the new store marks the brand’s first foray into India’s eastern region, signaling a strategic push toward nationwide expansion.
The launch brings SocksXpress’ signature blend of comfort, style, and self-expression to a wider audience of travelers, students, families, and tourists navigating through one of the country’s most culturally rich cities.
“Patna is where tradition meets modernity, and Bihar has a cultural rhythm that’s both youthful and expressive,” said Shruti Gupta, Head of Strategy at SocksXpress. “This store is more than a milestone — it’s a celebration of that energy. We’re thrilled to be here, putting smiles on travelers’ feet.”
The store offers SocksXpress’ full product lineup, including everyday comfort essentials and bold, licensed designs from iconic franchises like Marvel, DC Comics, Cartoon Network, Harry Potter, and Friends. Each pair is crafted with attention to quality, blending softness and durability with a strong commitment to ethical manufacturing. All SocksXpress products are sweatshop-free and produced exclusively in certified facilities that uphold strict standards of safety, fairness, and accountability.
This opening is part of the brand’s broader mission to make expressive, high-quality socks accessible across India. With Bihar now on the map, SocksXpress continues to expand its footprint in high-traffic travel hubs.
Whether flying out or arriving home, passengers at Patna Airport now have a new way to add personality to their journey — one pair of socks at a time.
