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As the festive season approaches, leading fashion and lifestyle platform Myntra has expanded its express delivery service, M-Now, to Hyderabad. This marks the service’s debut in the city, bringing ultra-fast delivery of fashion, beauty, and lifestyle products to local shoppers in as little as 30 minutes.
Following strong traction in Bengaluru, Mumbai, and Delhi NCR, the Hyderabad rollout is part of Myntra’s ongoing strategy to enhance convenience and cater to the growing demand for faster, more responsive shopping experiences. The launch is powered by Myntra’s nationwide network of over 60 dark stores, which support high-volume fulfillment with speed and efficiency.
Hyderabad shoppers can now browse and buy from a curated selection of nearly 8,000 fashion-forward styles across 500+ leading brands, including household names like Levi’s, MANGO, Tommy Hilfiger, Vero Moda, Bata, L'Oréal, and Maybelline. The M-Now delivery model operates through dedicated fulfillment hubs strategically located across the city, ensuring reliable service even during peak festive surges.
“Hyderabad is a high-potential market with a vibrant, trend-savvy customer base,” said Sharon Pais, Chief Business Officer at Myntra. “With M-Now, we’re elevating the online shopping experience by delivering fashion and beauty essentials right when customers need them — whether it’s for a last-minute event or festive gifting.”
The expansion comes on the heels of a successful Raksha Bandhan season, where M-Now saw a threefold increase in demand for gifting items across metros, and a 5X spike in accessory sales in Mumbai, Delhi, and Bengaluru.
Newly onboarded brands like Snitch, Anouk, Boldfit, YSL, and Cava have also contributed to the platform’s growing appeal among Gen Z and millennial shoppers.
Myntra’s broader focus on rapid delivery is also evident in its M-Express initiative, which enables delivery within 24–48 hours across more than 600 cities. Currently, nearly half of all Myntra orders are fulfilled in under two days — a testament to evolving consumer expectations around speed and convenience.
With Hyderabad now on board, Myntra is positioning itself to meet both planned and spontaneous shopping needs as the festival calendar heats up — setting new standards in the fast-moving e-lifestyle commerce space.
