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Kingdom of White, India’s largest all-white fashion brand, has marked a significant milestone by opening its first high-street store in Northeast India. The new outlet in Guwahati reflects not just an expansion of footprint but also a cultural connection with the region.
“Guwahati, with its rich music, traditions, and the spirit of Bihu, shows that culture here isn’t confined to festivals — it is a part of everyday life. Bringing India’s largest all-white collection to this vibrant city is both humbling and energising,” the brand noted in its announcement.
The launch was made possible through the dedicated efforts of the Kingdom of White team — Satyawan Daine, Amit Kalra, Pradeep Nikam, Ashwin Nadar, and Mahesh Sawant — along with the support of Ashok Pasari Group, who played a key role in bringing the vision to life.
The overwhelming response from Guwahati has reaffirmed the brand’s belief that when businesses are built with purpose and passion, people embrace them wholeheartedly.
With this launch, Kingdom of White looks forward to shaping more such journeys as it continues to grow across India.
