Instamart expands Home & Lifestyle category with debut launch of Home Stop by Shoppers Stop in key metros

Strengthening its growing household and lifestyle portfolio, Instamart, India’s pioneering quick commerce platform, has partnered with Home Stop by Shoppers Stop, offering premium crockery, serveware, home décor, and furnishings. With this collaboration, Instamart becomes the first quick commerce platform to offer over 100 curated Home Stop products for discerning online shoppers. The platform will enable 10-minute delivery of a wide range of products across stores in Mumbai, Bengaluru, Hyderabad, and Gurgaon.

The launch features a curated range of products spanning linen and furnishings, home décor, dinnerware, serveware, and kitchen storage. Offerings include artisanal candle holders, modern serveware, Buddha figurines, jharokha t-light holders, and other items designed to enhance everyday living.

Sharing insights on quick commerce’s expanding role beyond groceries and essentials,  Manender Kaushik, AVP & Category Head - Instamart, shared, “Since the launch of the Home & Lifestyle category on Instamart, we’ve witnessed robust growth in the segment. This signals that quick commerce has evolved from a simple grocery delivery service into a more sophisticated marketplace encompassing larger and diverse categories. Traditionally, home and furnishings were planned purchases; however, today, the needs of Indian online shoppers are rapidly evolving. By closely understanding consumer preferences, we have prioritized expanding our assortment of lifestyle products. Our partnership with Home Stop marks a significant step towards making curated home décor and furnishings accessible to shoppers within minutes.”

Speaking on the collaboration, Kavindra Mishra, MD & CEO, Shoppers Stop, said: “Home Stop offers a curated selection of contemporary, classic, and innovative home solutions that blend quality, style, and value. It’s a one-stop destination for everything from bed and bath to living, dining, and kitchen, thoughtfully curated to help our customers build homes that truly reflect their personality. This partnership with Instamart marks a significant step in making the Home Stop experience instantly accessible through the power of quick commerce, allowing us to meet our customers at their doorstep, quickly and effortlessly. Together, we’re reimagining how modern India discovers and shops for premium home living.”

Instamart’s entry into the home and lifestyle segment started with essentials such as pillows, blankets, and décor accents, which quickly gained popularity. In 2023, items like blankets ranked among the most searched on the platform. Since then, the lifestyle range has expanded considerably, now offering thousands of curated products across home décor, furnishings, serveware, and storage.

Instamart is now live across 127+ cities, offering lightning-fast 10-minute delivery and an expanded assortment through new megapods that stock up to 50,000 SKUs. The platform also recently introduced Maxxsaver, a feature designed to unlock maximum savings and support more planned, affordable purchases for users across India.